Vision of Super appoints 2Brothers as its ready-to-wear licensee, sets its sights on international expansion

A year on from Eterea Holding’s entry, led by co-investors Alessandro Santamaria and Antonella Di Pietro, Vision of Super debuts at Pitti Uomo, unveiling the collection developed by its new licensee, 2Brothers, which has been granted the brand’s global production and distribution licence for apparel.

 
“Since coming on board, we’ve worked extensively on the product, making its streetwear soul more contemporary and urban, thereby broadening the target customer base from ages 20–25 to 20–45,” Alessandro Santamaria tells FashionNetwork.com. “We therefore chose a partner like 2Brothers, able to guarantee product quality and enable us to expand the brand’s distribution, especially overseas. The licensing agreement runs for three years: we began with Autumn/Winter 26–27 and now, with Spring/Summer 27, we’re fully up to speed and expect 20% growth this season.”
 
Underscoring the confidence and value they place in the project, in recent months Santamaria and Di Pietro have increased their stake in the brand from 40% to 75%. “We are currently in advanced discussions with an investment fund; we believe the time has come to give a strong boost to international expansion,” the executive reveals.

 
Today, Vision of Super is stocked in around 150 stores- mostly in Italy- as well as in the Benelux, Poland, Eastern Europe, and Russia. “We want to accelerate our international expansion through wholesale and digital channels, starting with Spain and Germany,” explains Santamaria. “From next autumn, we will launch a series of partnerships with leading marketplaces; we are also close to opening corners in department stores and pop-ups abroad, and we have begun working on a retail project that will launch in Italy next year and will include both Vision of Super and our other brand, Phobia Archive.”

 
On the product side, the new management is expanding the brand’s existing licences- fragrances with Ethos, eyewear with Indice, and the school line with Panini- and is in the final stages of securing a new licence for hospitality amenities. “As for apparel, this summer we’ve introduced a see-now-buy-now capsule featuring long-sleeved polo shirts and vibrantly coloured cashmere jumpers- a first for the brand. The idea is to shake up the industry’s traditional timelines a little and launch ready-to-sell capsules like this every season,” explains Antonella Di Pietro, who leads the brand’s creative direction.

“As for the main collection, we’ve included more classic pieces- such as shirts, Henleys, polo shirts, T-shirts, sweatshirts, trousers, and joggers- and refreshed them with interesting fits, enriching them with streetwear details drawn from the brand’s heritage, such as the flame motif and graphics. Everything is highly wearable and urban.”

 
The collection offers a balanced mix of streetwear, sporting influences, and vintage references. The pieces stand out for their relaxed silhouettes, lightweight layering, and pared-back construction, designed to complement the dynamic pace of urban life. The colour palette is light and natural, with slightly sun-faded shades that define a fresh, immediate, and lived-in aesthetic.

In addition to the new line of polo shirts and cashmere jumpers, the SS 27 collection features the “Drop-Padel” capsule, which reinterprets the padel aesthetic with an urban twist. Tracksuits take centre stage in the collection with relaxed silhouettes, contemporary fits, and technical details designed for moving between the court and the city; the materials are lightweight and the colour palette is essential, characterised by sharp contrasts.