Longchamp plans US and Canada store openings; fragrance launch set for 2027

This marks Longchamp’s third venture into the world of design, the brand known for handbags, luggage, accessories, and ready-to-wear. Following partnerships with Studio Högl Borowski and Pierre Renart, a pop-up installation inside Longchamp’s Via della Spiga flagship, on view throughout MDW 2026, presents the collaboration between the French family-owned luxury leather goods house, founded in Paris in 1948 by Jean Cassegrain, and designer Patrick Jouin.

Part of the “Patrick Jouin Édition” collection, the “DROP” tables- available as a side table and a coffee table- are crafted from turned steel and adorned with exclusive hand-poured enamels, and have been reinterpreted in line with Longchamp’s design codes. The tabletops, composed of watercolour-like layers, feature vivid touches of the Maison’s signature Light Green and Heritage Green. The “OLO” armchair completes the ensemble. For this collaboration, its leather upholstery is finished with edges dyed in Light Green.

The collaboration has also yielded a joint project: a “Longchamp x Patrick Jouin” lamp, which takes the shape of a cone crafted from natural, full-grain leather. The leather is treated with an innovative micro-perforation technique and set on a French-made oak base. The creation echoes the codes of Longchamp’s “Le Pliage” collection, launched in 1993, which is still the brand’s best-selling line, with its press studs reinterpreted to create a completely new object.

Rechargeable, equipped with an LED system and made from recyclable materials, the Longchamp x Patrick Jouin lamp will be produced in a limited edition of just 10 numbered pieces and sold at the Longchamp boutique in Milan and on the Longchamp website in Europe (with the exception of the United Kingdom).

“This is the third time we have taken part in Design Week. Patrick Jouin is a fantastic French designer who not only has many ideas, but a design approach that aligns perfectly with ours: creating beautiful and functional objects,” Longchamp’s current CEO, Jean Cassegrain, the founder’s namesake grandson, tells FashionNetwork.com. The third generation now at the helm of the Paris-based company also includes his sister, Sophie Delafontaine, as artistic director.

Fresh from single-brand boutique openings in late 2025 in Verona and early 2026 in Edinburgh, as well as achieving B Corp certification, Longchamp has once again chosen the Salone del Mobile “because Italy is a very dynamic market for us, thanks to tourists, but also to the local clientele, which is developing more and more. We have been present there since the 1950s.”

The maison’s sales rose by 10% in 2025 compared to the previous year. All regions and distribution channels contributed to this growth, with especially strong momentum in North America, where sales climbed 40%, accounting for 15% of total revenue. E-commerce sales also continued to accelerate, with overall growth of 17%. Jean Cassegrain reveals that the company is preparing a collaboration with artist Caroline Delaine, who creates fabric landscapes translated onto bags, T-shirts and other clothing, which will arrive in stores worldwide from next August.

“France, the United States, and China are our top three markets in that order,” Cassegrain continues. “Of these, the most dynamic at present is the United States, where Longchamp is making strong progress and already operates several boutiques. We will soon open boutiques in Houston, Texas, then in the Los Angeles area, and also in Canada, in Vancouver.”

Based in New York, the CEO’s brother, Olivier Cassegrain, manages Longchamp’s boutiques in the United States. There are also Adrien and Hector Cassegrain, who joined the family business in 2020 as director of transformation and corporate social responsibility and general manager, France, respectively. In 2024, Juliette Poupard, Sophie Delafontaine’s daughter, was appointed group events director, reflecting the active involvement of the fourth generation in the company’s management.

“In general, we already have quite significant geographical coverage around the globe,” says the CEO of Longchamp, which has more than 360 wholly owned boutiques in 80 countries, operated by 25 subsidiaries in 24 nations, plus about 60 franchised stores and nearly 1,000 multi-brand stores. Between 2022 and 2025, around 340 boutiques were renovated in the eclectic spirit of a Parisian apartment. Another new development is the brand’s entry into a new category: “At the beginning of 2027 we will add fragrances to our offering, thanks to a licence agreement with Interparfums,” reveals Jean Cassegrain.

Longchamp stores are increasingly conceived as lifestyle spaces, where the brand displays its collection of contemporary art and furniture. Over the past four years, the house has acquired around 250 works by some 60 different artists, with a particular focus on young, emerging female talent. In 2025, two major re-openings testified to Longchamp’s cultural and international ambition: La Maison Unique in New York, designed by Thomas Heatherwick, and La Maison de Famille at 12 Wukang Road in Shanghai.

Sustainability is therefore a very important priority for the newly certified B Corp, which makes all Le Pliage bags entirely from recycled fabrics, uses only recycled synthetic fibres for bag linings, and offers repair services for every product to extend their lifespan. It also reuses all the end-of-line bags left over from previous collections, by reinterpreting them or using them to create new decorations, thus minimising waste.

Longchamp currently employs 4,400 people worldwide, including 1,700 in France, across its Paris headquarters, workshops, and boutiques.