Herschel Supply expands into golf category

Herschel Supply Company is expanding into new territory with the launch of Herschel Supply Golf.

Positioned as a natural extension of the brand’s global perspective, the new line is built around the idea that the journey is as important as the game itself. The collection aims to connect travel, culture and sport through thoughtfully designed products for golfers who prioritize participation over spectating.

The debut assortment introduces a collection of essentials, including three on-course bags, a dedicated golf travel bag and a range of accessories, alongside backpacks, duffles and hardshell luggage. Each piece reflects the brand’s established design philosophy, blending classic silhouettes with contemporary functionality.

“Golf felt like a natural extension and there was a clear white space to approach it with a travel-first mindset. We set out to build functional, quality products for today’s golfer, bringing our balance of classic style and modern functionality to the game,” said founder, Jamie Cormack.

The collection emphasizes lightweight construction, intuitive organization and durable materials, designed to transition seamlessly from travel to the course.

Herschel Supply Golf is now available through the brand’s retail stores, e-commerce platform and select wholesale partners.