Desigual partners with London-based designer Masha Popova to launch capsule collection

Barcelona-based label Desigual is expanding its line-up of international collaborations. The label has unveiled a new collection co-created with Masha Popova, a Ukrainian designer based in London, resulting in an offering that blends Mediterranean spirit with a distinctly London edge and will be available from February 17 across all the company’s physical retail outlets and online.

The collection has been conceived as a dialogue between Desigual’s archive and the bold, sensual, and rebellious aesthetic that defines Popova’s creative universe. The pieces reinterpret the brand’s bohemian essence through a contemporary lens, combining craftsmanship, a raw attitude and a confident, modern visual language; garments include hand-finished denim, fitted silhouettes, and avant-garde pieces.

This launch comes at a strategic moment for Desigual in the UK market. In 2025, the company posted double-digit digital growth in the UK, with a 16% increase in turnover, cementing it as one of the brand’s most promising European markets. At present, the brand operates in the country exclusively via its e-commerce platform, with no brick-and-mortar network.

Furthermore, through this new alliance, Desigual reaffirms its commitment to collaborating with international brands and designers as a driver of creative renewal and global reach. In this vein, the label has recently developed capsules with the French label Egonlab and Botter, founded by designers Lisi Herrebrugh and Rushemy Botter in Amsterdam.

Founded in 1984 by Thomas Meyer, Desigual is a Barcelona-based fashion company with more than 280 company-owned stores and a presence in 107 markets across ten sales channels. On the economic front, the company closed the 2024 financial year with turnover of €332 million, supported especially by its international expansion and the growth of its digital business.