Whoop and Samuel Ross MBE unveil multiyear design partnership

Wearable technology company Whoop has announced a multiyear collaboration with designer Samuel Ross MBE as global creative director, marking Whoop’s first performance design collaboration.

Dubbed “Project Terrain”, the partnership will deliver a bespoke capsule collection including limited-edition, customized Whoop bands, as well as new apparel pieces within the Whoop Body collection. The collection will roll out in limited-edition drops starting this year and continuing into 2028.

“At Whoop, we’ve always believed that wearable technology needs to be invisible or it needs to be cool,” said Will Ahmed, Founder and CEO of Whoop. “Working with Samuel Ross has been a true joy. He deeply understands wearable technology. Our members will feel something new and different when they wear this limited collection.”

Ross, founder of the award-winning studio SR_A and formerly founder of A-Cold-Wall*, has a history of reimagining culture, material science, and form through design. His portfolio includes collaborations with Nike, Converse, Oakley, Hublot, Acqua di Parma, and Beats. 

Project Terrain will carry SR_A’s industrial and architectural ethos into Whoop’s design language, informed by utility, intentionality, and structural, materials-driven design approach.

“Whoop is shaping the future. That’s true progress, for all. It is one of the first design and technology companies of our generation, founded within our generation, by our generation, that is defining the right relationship to health, through advanced technology,” said Ross. 

“I look forward to building the future with Will and the Whoop design teams. We have a clear, sharp vision to move global design expectations forward.”

The partnership also includes SR_A joining as an investor alongside partners Niall Horan and Cristiano Ronaldo. Whoop will support the SR_A Black British Artist Grant and host its recipient for an in-house design residency.