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‘Sholay’ box office: Why the film remains India’s biggest

'Sholay' box office: The Amitabh Bachchan, Dharmendra film ran in 28 theatres for 50 weeks, collected Rs 15 crore, here's why it remains 'India's biggest blockbuster' till date

The iconic ‘Sholay’ starring Dharmendra, Amitabh Bachchan, Jaya Bachchan, Hema Malini, Sanjeev Kumar, Amjad Khan among others is considered the greatest ever Indian movie. The film recently completed 50 years on August 15 and is still remembered over the years. While it may be enjoyed and loved, become a part of popular culture and even meme material for the Gen Z today. While the movie may be a cult, it even was a blockbuster at the box office and here’s why the film continues to remain so over the years, despite the fact that today we have movies which makes Rs 500 crore and more at the box office. While the numbers today are sometimes, manufactured and the ticket prices are also so high, the success of ‘Sholay’ was unshakable and way ahead of its time.When the film released, people actually thought it will be a huge flop, also because Bachchan dies in the end and the makers also considered changing the climax. But it picked up and how. According to Box office India, the real turning point came a week later, on 21st August 1975, when Sholay opened in East Punjab. The response there was electric, confirming that Delhi/UP, Bihar, and Central India would follow the same trend. By October 3, when it opened in those regions, the film’s blockbuster status was sealed.What followed was unprecedented. Sholay ran for 50 consecutive weeks (Golden Jubilee) in 28 cinemas across the country. To put that into perspective—back then, even a 25-week run (Silver Jubilee) in 10 cinemas was enough to declare a film a blockbuster. Not only did Sholay dominate in its first year, but it also continued pulling audiences for nearly two decades in repeat runs, until satellite television and multiplexes gradually changed viewing habits. Over time, the film’s lifetime theatrical business grew to nearly three times its original year-one earnings.

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What makes Sholay a timeless classic?

The film was directed by Ramesh Sippy and written by the legendary duo of Salim-Javed (Salim Khan, Javed Akhtar). In an old interview with Rajeev Masand, Salim Khan had said, “That time the maximum business was done by ‘Haathi Mere Saathi’, which was Rs 90 lakhs per territory. So, we just went ahead and added about Rs 10 lakhs and said, Sholay will do more than Rs 1 crore in each territory. People started laughing, making fun of us and they thought Rs 1 crore yeh all India ka total business hoga. But we went wrong and terribly wrong as the film actually made more than that. It made Rs 2-3 crore per territory.”‘Sholay’ was made under a budget of Rs 3 crore and went on to earn Rs 15 crore that time in that year. As per today’s inflated prices, 50 years later, the collection would be considered much higher. Fifty years on, the title of “India’s biggest blockbuster” still belongs to it, and very likely, always will.

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