Wellness In Every Bite And Sip: September’s Newest Food And Beverage Innovations

Last Updated:September 12, 2025, 07:53 IST

From wellness teas to protein-rich paneer and innovative sweets, here are the latest launches redefining taste, health, and tradition in India.

Wellness launches: From teas infused with traditional and modern health benefits to protein-packed dairy and innovative festive sweets

India’s wellness market is buzzing with exciting new launches from teas infused with traditional and modern health benefits to protein-packed dairy and innovative festive sweets. Brands like Tetley, Tata Tea, Akshayakalpa, and MTR are bringing unique offerings that blend taste, nutrition, and tradition for the mindful consumer.

Tetley Japanese Matcha Tea – Wellness in Every Sip

Tetley, one of India’s most trusted tea brands, proudly unveils its latest innovation, Tetley Japanese Matcha Tea. Staying true to its legacy of combining quality with wellness, Tetley now brings the authentic taste and time-honoured benefits of matcha directly from Japan to Indian consumers.

With growing awareness around mindful living and better nutrition, matcha has gained popularity among health-conscious consumers in India. Sourced directly from Japan, Tetley Japanese Matcha Tea promises premium quality. Each 50 g pack (MRP ₹600/- incl. of all taxes) is crafted for those looking to elevate their wellness routines — whether whisked into a traditional style matcha tea or blended into smoothies. Ideal for fitness enthusiasts or anyone seeking a healthier alternative to their daily cup.

Akshayakalpa Organic High Protein Paneer

Akshayakalpa Organic introduces High Protein Paneer — soft, creamy, and packed with 56 g of protein per 200 g pack. Made from 100% organic milk, it’s free from preservatives, additives, and chemicals, ensuring pure goodness in every bite.

With nearly twice the protein of regular paneer and a low-fat profile, it’s ideal for fitness enthusiasts, growing children, or anyone seeking balanced nutrition. This variant is slightly firmer in texture, making it versatile for cooking while retaining its wholesome taste. Rich in calcium and essential amino acids, it supports muscle growth, bone health, and overall wellbeing.

At just ₹180, it’s a clean, delicious, and power-packed addition to your meals.

Tetley launches Green Tea Slim Care 

Tetley, a trusted name in green tea under Tata Consumer Products, introduces its latest innovation, Tetley Green Tea Slim Care. This unique blend is crafted for the modern Indian woman, combining the antioxidant benefits of premium green tea with added L-Carnitine, a natural nutrient proven to help burn body fat.

Tetley Green Tea Slim Care is available in refreshing Lemon & Honey and Ginger Mint Lemon flavours, making it a delicious and convenient addition to your daily wellness routine.

Available SKUs & Pricing:

Lemon & Honey: 25 tea bags (MRP ₹185), 10 tea bags (MRP ₹80)

Ginger Mint Lemon: 25 tea bags (MRP ₹185), 10 tea bags (MRP ₹80)

Tata Tea Premium Care 

Experience the richness of Tata Tea Premium Care, a thoughtfully crafted blend that combines the bold, flavorful taste of tea with the goodness of five time-tested natural ingredients. Designed to elevate your everyday tea ritual, this blend offers both refreshment and wellness in every sip.

Tata Tea Premium Care has the natural goodness of Tulsi, Ginger, Elaichi, Brahmi, and Mulethi, each carefully selected for its unique wellness benefits. Tulsi is known to improve the body’s immunity, while Ginger is beneficial for common colds and coughs. Brahmi helps improve memory, Cardamom supports digestion, and Mulethi soothes sore throats.

Together, these ingredients create a holistic tea experience combining great taste with well-being in every cup.

Price: ₹160 for 250 g

Discover MTR’s Fusion Mysore Pak – Where Heritage Meets Innovation

MTR marries tradition with innovation this festive season by presenting the Kingdom of Mysore Pak — a modern reinvention of Karnataka’s most iconic sweet. Crafted with over 100 years of culinary expertise, this range transforms the melt-in-the-mouth classic into a gourmet experience with five exciting avatars — Coffee, Chilli, Milk, Kesar Badam, and Kaju — alongside the timeless Classic.

Each variant balances the comfort of tradition with the thrill of innovation, making Mysore Pak not just a mithai, but a story worth savouring. Elegant packaging and a long shelf life make it perfect for indulgence, sharing, or gifting. Tradition crowned with imagination — that’s the Kingdom of Mysore Pak.

Coffee Mysore Pak – ₹220 for 200 g

Chilli Mysore Pak – ₹220 for 200 g

Milk Mysore Pak – ₹220 for 200 g

Kesar Badam Mysore Pak – ₹265 for 200 g

Kaju Mysore Pak – ₹265 for 200 g

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