NCL
Lu a
I dia
is
eme gi g
as
o e
of
No wegia
C uise
Li e’s
most
p omisi g
g owth
ma kets,
d ive
by
a
ew
ge e atio
of
outbou d
t avelle s
who
a e
i c easi gly
combi i g
i te atio al
holidays
with
c uise
expe ie ces
athe
tha
viewi g
c uisi g
as
a
sta dalo e
vacatio .
F om
the
Medite a ea
a d
No the
Eu ope
to
Alaska
a d
Aust alia,
I dia
t avelle s
a e
emb aci g
the
fly-c uise
model,
p ompti g
No wegia
C uise
Li e
(NCL)
to
st e gthe
its
focus
o
the
ma ket
th ough
ew
ships,
evolvi g
iti e a ies,
e ha ced
t ade
pa t e ships
a d
a
mo e
flexible
p oduct
p opositio .
Damia
Bo g
I
a
exclusive
i te actio
with
ETT avelWo ld,
Damia
Bo g,
Se io
Di ecto
of
Sales
St ategy
&
Ope atio s,
Asia
Pacific,
No wegia
C uise
Li e,
said
I dia
has
become
a
st ategically
impo ta t
ma ket
fo
the
compa y,
suppo ted
by
isi g
outbou d
t avel,
g owi g
awa e ess
of
c uisi g
a d
a
i c easi gly
sophisticated
t avelle
looki g
fo
imme sive
holiday
expe ie ces.
The
optimism
comes
as
No wegia
C uise
Li e
co ti ues
to
expa d
its
global
fleet
with
No wegia
Lu a,
which
e te ed
se vice
this
yea ,
while
No wegia
Au a
is
al eady
ope
fo
sale
ahead
of
its
scheduled
debut
ext
yea .
Alo gside
fleet
expa sio ,
the
compa y
is
i vesti g
i
guest
expe ie ces
ac oss
its
p ivate
isla d
desti atio ,
G eat
Sti up
Cay,
a d
olli g
out
its
ew
global
b a d
platfo m,
“It’s
Diffe e t
Out
He e”,
ce t ed
o
flexibility,
f eedom
a d
pe so alised
c uisi g.
I dia’s
fly-c uise
ma ket
comes
of
age
Fo
Bo g,
o e
of
the
most
sig ifica t
cha ges
i
ece t
yea s
has
bee
the
evolutio
of
the
I dia
outbou d
t avelle .
Rathe
tha
pu chasi g
a
c uise
as
the
p ima y
holiday,
t avelle s
a e
i c easi gly
i teg ati g
c uises
i to
b oade
i te atio al
iti e a ies,
c eati g
what
the
i dust y
desc ibes
as
the
fly-c uise
segme t.
“The
fly-c uise
ma ket
out
of
I dia
is
huge,”
Bo g
said,
oti g
that
Eu ope
co ti ues
to
domi ate
booki gs
while
desti atio s
such
as
Alaska,
Aust alia
a d
the
Ca ibbea
a e
steadily
gai i g
mome tum.
He
explai ed
that
t avel
adviso s
today
a e
i c easi gly
p ese ti g
c uisi g
as
a
atu al
exte sio
to
a
Eu opea
o
No th
Ame ica
holiday,
athe
tha
a
sepa ate
p oduct
catego y.
“If
a
custome
is
al eady
t avelli g
to
Eu ope,
Alaska,
the
US
o
Aust alia,
a
c uise
should
become
pa t
of
that
co ve satio ,”
he
said.
This
behaviou al
shift,
acco di g
to
Bo g,
is
sig ifica tly
expa di g
the
add essable
ma ket
fo
i te atio al
c uisi g
i
I dia.
Beyo d
Eu ope,
I dia s
a e
explo i g
ew
c uise
desti atio s
While
Eu ope
co ti ues
to
lead
dema d
f om
I dia,
Bo g
said
t avel
patte s
a e
becomi g
oticeably
mo e
dive se.
No the
Eu ope
has
eme ged
as
o e
of
NCL’s
st o gest-pe fo mi g
iti e a ies
amo g
I dia
t avelle s,
while
Alaska
emai s
the
compa y’s
seco d-most
popula
desti atio
f om
the
ma ket.
The
Ca ibbea
is
also
wit essi g
e ewed
i te est,
pa ticula ly
followi g
the
i t oductio
of
sho te
th ee-
a d
fou – ight
saili gs
that
make
it
easie
fo
t avelle s
to
i co po ate
a
c uise
i to
lo ge
US
holidays.
At
the
same
time,
Asia
iti e a ies
a e
expected
to
be efit
f om
imp ovi g
egio al
co ectivity
a d
g owi g
familia ity
with
i te atio al
c uisi g.
To
suppo t
this
dema d,
No wegia
C uise
Li e
has
sig ifica tly
expa ded
its
deployme t
ac oss
Eu ope,
Alaska
a d
Asia.
Its
2026
Eu ope
p og amme
spa s
27
cou t ies
with
i e
ships
saili g
ac oss
the
Medite a ea ,
No the
Eu ope,
the
Baltics
a d
Icela d,
while
Asia
etu s
with
mo e
tha
30
iti e a ies
ac oss
Japa ,
South
Ko ea
a d
Southeast
Asia
th ough
2028.
Multi-ge e atio al
holidays
a e
d ivi g
c uise
dema d
O e
of
the
st o gest
dema d
d ive s
f om
I dia,
acco di g
to
Bo g,
is
the
cou t y’s
p efe e ce
fo
family
t avel.
U like
t aditio al
holidays
whe e
diffe e t
age
g oups
ofte
seek
diffe e t
expe ie ces,
c uisi g
offe s
a
seamless
p opositio
whe e
g a dpa e ts,
pa e ts
a d
child e
ca
holiday
togethe
while
pu sui g
i dividual
i te ests
o boa d.
“I dia
is
a
big
family
ma ket.
It’s
ve y
multi-ge e atio al,”
Bo g
obse ved.
He
believes
this
atu al
alig me t
makes
c uisi g
pa ticula ly
att active
fo
I dia
t avelle s,
who
i c easi gly
value
co ve ie ce
alo gside
sha ed
expe ie ces.
NCL
Au a
C uises
also
appeal
because
they
allow
t avelle s
to
visit
multiple
desti atio s
without
epeatedly
packi g,
u packi g
o
cha gi g
accommodatio —a
adva tage
that
eso ates
st o gly
with
I dia
families
seeki g
hassle-f ee
holidays.
Bo g
added
that
while
sho te
saili gs
co ti ue
to
att act
fi st-time
c uise s,
the
otio
that
I dia
is
o ly
a
ma ket
fo
week-lo g
holidays
is
g adually
cha gi g.
“The e
has
always
bee
a
myth
that
this
is
o ly
a
seve -day
ma ket,”
he
said,
poi ti g
to
g owi g
booki gs
fo
iti e a ies
exte di g
beyo d
te
days
ac oss
I dia
a d
the
wide
Asia-Pacific
egio .
Bigge
ships,
b oade
expe ie ces
As
t avelle
expectatio s
co ti ue
to
evolve,
No wegia
C uise
Li e
is
espo di g
th ough
sig ifica t
i vestme ts
i
ew-ge e atio
ships
a d
o boa d
expe ie ces.
Followi g
the
successful
i t oductio
of
No wegia
Aqua,
the
c uise
li e
welcomed
No wegia
Lu a
to
its
fleet
this
yea
a d
has
al eady
ope ed
sales
fo
No wegia
Au a,
which
will
become
the
compa y’s
la gest
ship
whe
it
debuts
ext
yea .
Bo g
said
the
co ti ued
fleet
expa sio
eflects
NCL’s
co fide ce
i
lo g-te m
global
c uise
dema d,
i cludi g
g owi g
outbou d
ma kets
such
as
I dia.
Beyo d
ha dwa e,
NCL
is
epositio i g
its
b a d
a ou d
flexibility.
Its
ece tly
lau ched
“It’s
Diffe e t
Out
He e”
platfo m
highlights
the
c uise
li e’s
emphasis
o
f eedom
of
choice,
imme sive
di i g
expe ie ces
a d
st ess-f ee
holidays,
while
its
popula
“F ee
at
Sea”
p opositio
co ti ues
to
allow
guests
to
pe so alise
thei
c uise
th ough
bu dled
p emium
i clusio s.
The
compa y
has
also
substa tially
upg aded
G eat
Sti up
Cay,
its
p ivate
isla d
i
the
Bahamas,
with
a
ew
a ival
pie ,
a
expa ded
pool
complex,
adults-o ly
elaxatio
a eas
a d
a
majo
wate pa k
ope i g
i
phases,
c eati g
additio al
appeal
fo
Ca ibbea
iti e a ies.
T ade
emai s
ce t al
to
NCL’s
I dia
st ategy
While
co sume
awa e ess
of
c uisi g
is
g owi g
apidly,
Bo g
believes
t avel
adviso s
emai
the
si gle
most
impo ta t
d ive
of
catego y
expa sio
i
I dia.
Rathe
tha
focusi g
solely
o
di ect
sales,
No wegia
C uise
Li e
is
i vesti g
heavily
i
t ade
educatio ,
webi a s,
i ce tive
p og ammes
a d
close
e gageme t
with
etail
a d
sub-age t
etwo ks.
“We
eed
to
co ti ue
educati g
age ts
about
the
diffe e ces
betwee
c uise
b a ds
a d
the
diffe e t
expe ie ces
each
o e
offe s,”
he
said.
Acco di g
to
Bo g,
eve y
ew
c uise
t avelle
e te i g
the
catego y
ep ese ts
a
oppo tu ity
fo
the
i dust y
as
a
whole.
“Whe
somebody
c uises
with
a othe
b a d,
we
do ‘t
ecessa ily
see
them
as
lost
custome s.
Ve y
ofte
they’ e
simply
ew
to
c uisi g,
a d
late
they
become
ew
to
No wegia
as
well.”
To
fu the
st e gthe
its
elatio ship
with
the
t ade,
No wegia
C uise
Li e
ece tly
elimi ated
all
o -commissio able
fa es
(NCFs),
maki g
the
e ti e
c uise
fa e
commissio able
a d
e ha ci g
ea i g
oppo tu ities
fo
t avel
adviso s.
Bo g
desc ibed
the
move
as
a
di ect
espo se
to
pa t e
feedback
a d
a
eflectio
of
the
compa y’s
lo g-te m
commitme t
to
the
t avel
t ade.
A
u tapped
ma ket
with
sig ifica t
head oom
Despite
the
e cou agi g
mome tum,
Bo g
believes
I dia’s
c uise
ma ket
is
still
i
its
i fa cy.
“It
is
such
a
big
ma ket
a d
such
a
va ied
ma ket,”
he
said.
F om
luxu y
t avelle s
a d
family
holidays
to
MICE
g oups
a d
multige e atio al
vacatio s,
he
believes
the
dive sity
of
I dia
outbou d
t avel
p ese ts
multiple
g owth
oppo tu ities
fo
c uise
ope ato s.
The
compa y’s
immediate
focus
emai s
o
matchi g
the
ight
iti e a ies
with
the
ight
t avel
pa t e s
while
co ti ui g
to
build
awa e ess
of
c uisi g
beyo d
t aditio al
ma kets.
“We
see
huge
g owth
comi g
f om
I dia,”
Bo g
said.
“The
oppo tu ity
ow
is
about
fi di g
the
ight
co ve satio s
with
the
ight
age ts
a d
givi g
t avelle s
the
co fide ce
to
co side
c uisi g
as
pa t
of
thei
i te atio al
holiday.”
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