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From everyday jewels to couture-inspired shoes, founders Paridhi Patodia and Charru Sharrma share how authenticity, craftsmanship, & identity are reshaping India’s luxury landscape
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Luxury in India is undergoing a quiet yet powerful transformation. No longer confined to the realm of status symbols or global logos, a new wave of homegrown brands is rewriting what it means to aspire, own, and wear luxury. At the heart of this movement are founders who see luxury not as distant or exclusive, but as something intimate, personal, and deeply tied to identity.
For Paridhi Patodia, co-founder, Parishri Jewellery, the brand was born from a lived experience. “Parishri has always been very close to my heart because it comes from a lived experience. Growing up, I saw jewelry being treated as something you wore only for weddings or big occasions, and then it went straight back into the locker. I always felt there was space for jewels that felt lighter, more personal and more in tune with how women live today,” she says.
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Parishri’s design philosophy is about creating jewellery that can travel with women through all aspects of their lives. “At Parishri, our aim is to create jewelry that becomes part of your everyday story, something you can wear to work, to travel with, or to celebrate life’s smaller moments. Every piece is handcrafted in India, with an attention to detail that reflects both our heritage and a modern aesthetic,” Patodia adds. For her, homegrown luxury is about redefining aspiration itself: “It’s no longer just about statement or status; it’s about authenticity. With Parishri, I want women to feel that luxury can also be intimate, wearable, and deeply their own.”
This spirit of redefinition also resonates with the world of footwear. Charru Sharrma, founder, House of Vitti India, recalls how the perception of Indian-made shoes once felt limiting. “When I started House of Vitti India, it was never just about making shoes, it was about rewriting how Indian footwear is seen. For the longest time, shoes made in India were either considered functional or confined to ethnic occasions, while international brands carried the aura of aspiration. I wanted to change that. I wanted an Indian brand to stand tall in the same space, to feel just as couture, just as luxurious, but with our own story at its core,” she explains.
For Sharrma, the essence of luxury lies in craftsmanship and meaning. “Every Vitti pair is handmade in India, with artisans who pour their skill and soul into the smallest details. That’s what gives our collections depth and meaning. For me, luxury isn’t about a big logo, it’s about the confidence you carry when you wear something crafted with care, beauty, and honesty,” she says. “The rise of homegrown luxury is about owning our identity. Vitti is my way of showing that Made in India can be the most powerful and desirable statement in the world.”
Together, voices like Patodia’s and Sharrma’s reveal how Indian entrepreneurs are infusing luxury with authenticity, heritage, and individuality. Whether it’s a handcrafted jewel that carries personal memory or a pair of shoes that blends couture sensibility with artisan skill, homegrown brands are no longer following global benchmarks, they are setting their own. And in doing so, they are redefining what aspiration means for a generation that values meaning as much as beauty.
About the Author
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
September 09, 2025, 19:20 IST
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Author: News18
