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Raveena Tandon and her daughter Rasha Thadani debuted together for Reliance Jewels’ festive collection, embodying a blend of legacy and modern style.
Raveena Tandon and Rasha Thadani debut for Reliance Jewels.
This Diwali, Reliance Jewels lit up the festive season with its latest collection. Bollywood icon Raveena Tandon and her daughter Rasha Thadani have made their brand debut together as the first-ever brand ambassadors. The mother-daughter duo perfectly embodied the fusion of legacy and modern style. Their collaboration celebrated how jewellery connected generations by honouring tradition while embracing contemporary flair.
Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said: “We Indians have always shared a deep emotional bond with gold – it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”
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The collection itself is a masterclass in festive elegance. Drawing inspiration from Diwali motifs like Laxmi symbols, rangoli patterns, lanterns, diyas, marigolds, lotus florals, and peacocks, each piece sparkled in gold and diamonds. From statement earrings and chokers to long necklaces, bangles, and rings, the designs are perfect for Diwali, Dhanteras, weddings, and festive gatherings.
Raveena Tandon said, “I am delighted to begin my journey with Reliance Jewels, launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook.”
Rasha Thadani added: “I believe jewellery should reflect who you are, no matter the occasion. This collection lets me express my personality while beautifully embracing the festive spirit. Each piece feels like an extension of me, celebrating individuality and style with a festive charm.”
To make the festive season even brighter, Reliance Jewels offered a 100% Old Gold Exchange Value, allowing customers to unlock the full value of their old jewellery. Festive offers included up to 45% off on gold making charges and up to 35% off on diamond value and making charges, valid till 2nd November 2025. The New Festive Collection is now available across 140+ Reliance Jewels showrooms nationwide.
About the Author
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi…Read More
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi… Read More
Delhi, India, India
October 03, 2025, 20:52 IST
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