Kering’s Brioni brings luxury tailoring to Como 1907 football club

Brioni is bringing its Roman tailoring heritage to the pitch—off the pitch, that is. The menswear label is partnering with Italy’s Como 1907 football club, dressing its players for official appearances throughout the 2025–2026 season. The club’s growing visibility since its 2024 promotion to Serie A makes it a fitting match.

At official appearances, Como 1907 players will sport Brioni’s signature navy blue ensemble—a refined double-breasted suit in Solaro fabric paired with the house’s iconic Trama cotton polo shirt. The partnership will also be marked by a series of dedicated initiatives throughout the 2025–2026 season, according to the brand.

With its stadium nestled along the shores of Lake Como—one of Italy’s most picturesque and celebrity-frequented destinations—Como 1907 blends deep heritage with youthful energy. Eight of its twenty players are under the age of 20, and the team is returning to Serie A for the first time in 21 years. Its mix of tradition and modern appeal has positioned the club as a natural match for the world of luxury.

Over the past year, Como 1907 has drawn global attention through a series of bold, unexpected moves. Backed by Indonesian conglomerate Djarum Group and with Thierry Henry as a minority shareholder, the club sponsored a Rhude fashion show on Lake Como in 2023. It later appointed Rhude’s founder, Rhuigi Villaseñor, as its brand director, reinforcing its goal to evolve into a full-fledged lifestyle brand.

Brioni, too, is in the midst of a revival. Founded in Rome in 1945 and acquired by Kering in 2011, the Italian luxury label has emerged from a period of restructuring. In Kering’s most recent half-year results, the group noted Brioni’s improved performance and its evolution beyond the traditional world of suiting.

Today, Brioni’s momentum is driven by elevated casualwear—knitwear, leather pieces, and signature items such as the cardigan and travel jacket—that blend refined craftsmanship with relaxed elegance.

To support this new chapter, the brand recently refreshed its leadership team. Federico Arrigoni, formerly deputy general manager at Saint Laurent, has been named general manager, while Flavio Cerbone joins as marketing director from the Prada Group.