Perfect Moment launches Alpine F1 capsule

Luxury skiwear and lifestyle brand Perfect Moment launched on Thursday a new winter capsule collection in collaboration with the BWT Alpine Formula 1 Team.

The collection channels Alpine’s distinctive blue and pink racing palette into ski jackets, knitwear, ski suits and après-ski essentials. Circuit-line graphics reference track layouts, while green and red wheel-bolt markings nod to left- and right-side indicators used in the Alpine garage. Signature Perfect Moment silhouettes are enhanced with Alpine branding, embroidered patches, and considered trims.

“For this collection, we combined Alpine’s racing heritage with our technical capabilities and distinct DNA to create pieces that are functional, high-performance, and unmistakably Perfect Moment. Launching in Abu Dhabi at the F1 season finale links the thrill of the track with the start of the ski season,” said Jane Gottschalk, co-founder, creative director and president of Perfect Moment.

It launches with a campaign Shot inside the Alpine Enstone factory including never-before captured content from within the team’s iconic wind tunnel. The visuals underscore the connection between motorsport precision and alpine performance, pairing Formula 1 speed and with the brand’s outerwear and knitwear expertise.

“Shooting the campaign at the Alpine Enstone factory, especially inside the wind tunnel, was an incredible moment and the perfect backdrop to showcase the technical precision behind both brands,” added Gottschalk.