H&M signs Lorena Saravia for first collaboration with Mexican designer

H&M announced its first collaboration with a Mexican designer by unveiling the exclusive collection with Lorena Saravia, which will be available starting October 16, 2025, in select stores and online.

The 29-piece proposal reflects the contemporary sensibility and cultural connection that characterize the work of Saravia, who has built a brand recognized for its quality, impeccable cuts and a style aimed at today’s women.

“When I started my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut and contemporary style for the modern woman,” said the designer.

She added that, although Mexico is often seen as a macho society, women have always been a formidable force.

“My hope is that every woman who wears my designs will feel inspired and empowered,” Saravia concluded.

The collection combines structured silhouettes, such as the iconic denim jacket and slit denim pants, with more sensual pieces, including draped blouses and open-back dresses.

The homage to Mexico is reflected in the use of working textiles, handcrafted details and accessories such as cowboy boots, a hallmark of Lorena Saravia’s career, accompanied by wide-brimmed hats and decorative belts.

“What I admire most about Lorena is how she manages to draw inspiration from her heritage and Mexican craftsmanship to create something fresh, original and truly her own. Overall, there is a beautiful connection to the land, mixed with contemporary elegance,” commented Ann-Sofie Johansson, creative consultant at H&M.

Among the accessories is a reinterpretation of Saravia’s grandmother’s lion earrings, which served as inspiration for buttons and jewelry.

With this collaboration, H&M expands its commitment to cultural diversity and global designer talent. It is worth remembering that its first collaboration with a Latin American designer took place in 2019, with Colombian Johanna Ortíz.