Frame partners with The Society Archive for first menswear collaboration

Frame has teamed up with The Society Archive, the cult-favorite vintage showroom, to unveil its first-ever menswear collaboration. 

The 20-piece capsule brings together Frame’s modern luxury aesthetic with The Society Archive’s distinctly archival approach, revisiting familiar American codes including collegiate stripes, worn-in oxford shirts, and prep. 

The limited-edition lineup includes trousers, shirting, sweaters, and jackets, along with standout pieces such as a navy-and-yellow striped rugby shirt, vintage denim jacket, reimagined tuxedo suit, distressed baseball caps, and Frame’s signature cashmere sweater.

The collection is available at select Frame stores, online, and at Bloomingdale’s, with prices ranging from $148 to $1,898.

“This capsule reflects a deeply personal curation of items I’ve collected and cherished over the years, now updated with luxe fabrics, cashmeres, leather and suede,” said Marcus Allen, founder of The Society Archive. “I’m stoked to bring this collection to life with Frame as an embodiment of my personal history and sense of style.”

Allen—who also photographed and styled the campaign—brings more than fifteen years of experience as a stylist and creative consultant to the project, translating his deep understanding of cultural commentary and visual narrative into the design and imagery.

The campaign captures the shared world of both brands: confident, intimate, and enduring.