Denim takes centre stage: fashion collaborations reimagine a timeless icon this season

Denim takes centre stage this season in the form of several new collaborations. Diesel x Karol G offers denim pieces and garments inspired by the singer’s musical world; Guess Jeans x Allen Iverson spotlights iconic ’90s T-shirts and jeans; Frame x The Society Archive reworks vintage denim pieces; Evisu x Icecream presents streetwear creations blending denim and bright colours. These capsules reveal how brands are reinterpreting denim. Here’s a closer look at each collaboration.

Evisu x Icecream: Japanese denim meets American street culture

When Japanese craftsmanship meets American street culture, the result is an explosive collaboration. Evisu and Icecream join forces for a global capsule that fuses Osaka’s denim expertise with the energy of New York’s streets.

Built around a new logo- the Icecream Running Dog leaping through Evisu’s seagull- the collection pays homage to Nigo’s love of denim, balancing tradition with contemporary audacity. It features selvedge denim jeans and jackets with pink and green hickory detailing, oversized sweatshirts with co-branded embroidery, and a trucker cap inspired by the 2000s style beloved by Pharrell Williams. Each piece strikes a balance between artisanal precision and urban expression.

Born in 1991 in Osaka, Evisu has established itself as a benchmark for high-end denim, recognisable by its famous hand-painted seagull. Icecream, launched in 2005 by Pharrell Williams and Nigo, has cemented its status as a cult streetwear brand with a colourful, irreverent aesthetic.

The Evisu x Icecream collection launched on November 5 2025 on the BBC Icecream website and in BBC Icecream boutiques. Prices start at 67 euros and go up to 455 euros, depending on the piece.

Frame x The Society Archive: a contemporary tribute to America’s preppy heritage

Frame unveils its first menswear collaboration with The Society Archive, the vintage studio renowned for its nostalgic lens on the styles of the 1990s and 2000s. Together, the two collaborators revisit the classics of the American wardrobe through a twenty-piece capsule blending modern luxury with an archival spirit.

With collegiate stripes, worn-in Oxford shirts, rugby jerseys, and vintage denim jackets, the collection captures the essence of preppy style while infusing it with Frame’s signature sophistication. True to its DNA, the Californian fashion house has not forgotten its attachment to denim- the signature material that has helped forge its identity since its inception.

Photographed and styled by Marcus Allen, founder of The Society Archive, the campaign presents a personal vision of men’s style: confident, elegant, and lived-in. Each piece evokes a story, poised between sartorial memory and contemporary design.

Founded in 2012 in Los Angeles, Frame has established itself as a benchmark for relaxed luxury, at the crossroads of Californian insouciance and Parisian chic. The Society Archive, founded in 2020, has distinguished itself as an essential resource for designers and brands exploring the evolution of American style, between heritage and modern culture.

The Frame x The Society Archive collection is available in selected Frame boutiques, on the brand’s website and at Bloomingdale’s. Prices range from 160 euros to 2,000 euros for a dinner jacket.

Guess Jeans presents a capsule collection with basketball legend Allen Iverson

Guess Jeans unveils a limited-edition collaboration with basketball pioneer and cultural icon Allen Iverson.

This exclusive capsule pays tribute to one of the most iconic moments in sports and fashion culture: Iverson’s famous photo shoot for Sports Illustrated in 1993, where the 18-year-old prodigy proudly posed in his favourite Guess T-shirt.

The collection includes five exclusive T-shirts, each celebrating, in its own way, the energy, determination, and legendary attitude of Allen Iverson- a symbol of a generation that redefined the codes of style and sport.

Available now, the collection can be found in a selection of Guess Jeans boutiques and online at the brand’s official website. The five T-shirts are priced at 49 euros each.

Diesel X Karol G: an explosive collaboration between the denim house and a global music superstar

Diesel and Karol G unite their worlds through an exclusive capsule collection co-designed by the singer and Glenn Martens, the brand’s creative director. Inspired by Karol G’s album Tropicoqueta, this capsule embodies the perfect fusion of musical energy and stylistic audacity that define both icons.

Comprising nine unique pieces, the collection features sun-drenched hues dominated by vibrant orange, enhanced by lotus and coconut motifs directly inspired by the album’s visual universe. Expect metallic bikinis, a one-piece swimsuit and a sensual mesh dress, as well as a floral T-shirt proudly bearing the slogan Latina Foreva.

Denim pieces- the beating heart of Diesel’s identity- naturally feature in the capsule: a grey biker jacket and matching long shorts are adorned with silver and gold Mylar prints, blending a rebellious spirit with sophistication. Bold accessories such as a baseball cap, orange sunglasses and a Double-D bag reimagined by Karol G complete this sensual, liberated, and assertive wardrobe.

A symbol of shared creativity and freedom of expression, the Diesel x Karol G collection celebrates the meeting of Latin music culture and the denim heritage of the Italian fashion house, which remains, more than ever, the guiding thread of its identity.

The capsule is available now at selected Diesel boutiques in Harbour City, Venetian, ION Orchard, and online at the Diesel website, with prices ranging from 75 euros for a bikini bottom to 445 euros for a polo dress.