Bonpoint marks 50th anniversary with Paris runway and first collaboration

Founded in 1975 on Paris’s Left Bank, Bonpoint has been dressing children with elegance and refinement for half a century. Renowned for its smocked dresses, delicate shirts, and orange blossom fragrances, the brand epitomises a distinctly French art de vivre. To this day, its blend of classicism and whimsy appeals to families well beyond Paris’s upmarket neighbourhoods.

To mark its 50th anniversary, the brand presented a unique catwalk show in its historic boutique on Rue de Tournon, Paris. The spring/summer 2026 collection, titled Art et Artisans, honours handiwork and the beauty of materials. From embroidered dresses to tulle ensembles and jacquard jackets, Bonpoint celebrates the simple charm of childhood while asserting its exceptional savoir-faire.

The brand is also marking the occasion with an exclusive collaboration with Gigi Hadid’s New York-based label, Guest in Residence. Together, they have unveiled a cashmere collection in pastel hues with playful details. Titled Cultivate Kindness, this soft, poetic line pays tribute to kindness and intergenerational exchange. Available now, it serves to further strengthen the link between Paris and New York.