Barbour’s collab trail continues, latest link-up is with Levi’s

As they’re two international “titans of functional design”, US denim giant Levi’s and British heritage brand Barbour were surely destined one day to work together.

And that time has come with the Levi’s x Barbour transatlantic collaboration “honouring over 170 years of shared heritage, craftsmanship, and adventure”. 

It’s a bond that also celebrates “the intersection of utility and style”, the collection “fuses the best of both worlds – Barbour’s signature waxed cotton and Levi’s legendary denim”. 

The result is a limited-edition range of jackets, apparel, and accessories with each piece paying homage to their “workwear roots and craftsmanship that have defined both brands for generations”.

Mathilde Vaucheret, vice-president of Marketing and Brand Experience for Levi’s Europe said: “Levi’s x Barbour unites two iconic brands and represents the evolution of heritage – creating something familiar yet distinctly new. With a shared respect for authenticity and timeless design… we’re continuing to elevate the Levi’s brand through a denim lifestyle lens that keeps us firmly at the centre of culture.”

And that ‘something familiar yet distinctly new’ manifests itself into a range that includes the women’s Spey Wax Jacket ($595/£429), reimagined via Barbour’s classic silhouette in tobacco wax with brown cord collar and featuring pocket flaps shaped like Levi’s arcuate, trucker-style cuffs and waistband, and a back-cinch characteristic of Levi’s archival denim.

For men, the Bedale Waxed Jacket ($650/£449) appears in two versions: a dark navy desert wax with black cord collar featuring front panels and modern tartan lining; and a denim workwear-inspired version ($450/£349) with triple needle topstitching, antique brass metal trims, and resin rinse finish for authentic durability.

The Type II Waxed Trucker Jacket ($495/£359), meanwhile, leverages Barbour’s most traditional colourway in archive olive with brown cord collar, while the Type II Denim version (($365/£249) offers mid-wash indigo denim with a distinctively Barbour green cord collar and tonal embroidery at the cuff placket.

For bottoms, the 578 Pleated Corduroys ($175/£129) feature deep pleats with classic tartan binding at the outseam and ‘Barbour’ embroidery added to the coin pocket. The 568 Loose ($195/£149) offers a dark worn-in finish with the same interior artwork and tartan binding details, emphasising “authentic, lived-in character”.

Both bottoms have co-branded jacron patches at the back waistband featuring each brands’ logos printed in Barbour’s signature green.

The collection also includes a heavyweight Hoodie ($195/£139) in rosin featuring co-branded artwork that integrates Barbour’s classic beacon brand artwork with the Levi’s two-horse pull logo. The Graphic Tee ($85/£59.95) features a mashup graphic celebrating both brands’ historic intellectual property. 

Capping off the collection, the Waxed Cap ($75/£49.95) comes in olive wax with classic tartan lining, antique brass closure, and a Levi’s red tab at the brim.

The accompanying campaign “celebrates true mastery: the quiet dedication behind every stitch, rivet, and seam”. 

Shot by photographer and director Tbone Fletcher with styling by Tirino Yspol, the campaign “serves as a visual homage to legacy, labour, and the quiet poetry of repetition”. 

Framed through the lens of the “10,000-hour rule of mastery”, it highlights authentic craftspeople as “protagonists rather than traditional models – individuals who have dedicated themselves to perfecting their methods, skills, and techniques”.