Banana Republic launches ‘Archive’ celebrate heritage

Banana Republic introduced on Thursday a new destination celebrating the brand’s most iconic vintage pieces from the ’70s, ’80s, and ‘90s.

Dubbed “Banana Republic Archive”, the initiative features limited-edition drops and immersive storytelling, debuting alongside Abandoned Republic, a digital collection of catalogs and memorabilia created for longtime fans and new audiences alike.

“Banana Republic Archive reintroduces the spirit of adventure and craftsmanship that has defined us from the start,” said Meena Anvary, head of marketing, Banana Republic. “As a heritage brand, we celebrate one-of-a-kind pieces that let consumers express themselves, resurfacing timeless favorites that can be styled for today.” 

The launch capsule, now available online and in select stores, has been curated by Marcus Allen, the New York-based stylist, creative director, and founder of The Society Archive. Known for championing Banana Republic’s legacy, Allen selected 70 vintage pieces that frame garments as heirlooms. 

The collection includes items such as a leather aviator jacket, a 1992 yellow raincoat, a stone Irish linen shirt, and a denim jumpsuit, alongside cargo vests, puffer vests, plaid flannel shirts, distressed T-shirts, and utility pants.

“For me, vintage clothing is more about nostalgia, storytelling, and quality. This collection is about bringing those ideas forward with intention,” said Allen. 

“Working with Banana Republic has allowed me to fuse iconic pieces from their archive with other interesting finds that represent a sense of place, permanence, and personal expression.” 

Coinciding with the launch, Banana Republic has acquired Abandoned Republic, the fan-built archive curated by passionate archivist Robyn Adams. The site will remain intact as part of Banana Republic Archive.

“Abandoned Republic began as a tribute to Banana Republic’s origin story. It is about honoring the stories, craft, and adventurous spirit that shaped the brand and allows us to share them with a new generation of curious minds,” explained Anvary.

“We acquired this site in recognition and appreciation of the remarkable work of its passionate archivists, ensuring their dedication continues to inspire and engage a broader community.”