3.Paradis unveils its Spring/Summer 2026 campaign fronted by Jean-Charles de Castelbajac

The French brand 3.Paradis has unveiled its Spring/Summer 2026 campaign, fronted by an emblematic figure of the French art scene, Jean-Charles de Castelbajac. Following a noted first appearance at the June 2025 show, the artist now stands as a central figure in the project- far beyond a simple role as its image- serving as a creative and symbolic presence.

Conceived under the direction of Emeric Tchatchoua, founder and creative director of 3.Paradis, the campaign takes the form of an artistic manifesto- a film. Directed by Baptiste Maureau and shot in the heart of the Musée Bourdelle in Paris’s 15th arrondissement, the film serves as a metaphor for the power of creativity.

The work offers an alternative to conflict and uncertainty: the task of building hope, for the present as well as for future generations. Jean-Charles de Castelbajac appears as a messenger of peace, embodying a vision in which creation becomes an act of resistance. This idea is central to the brand’s world, where every creation is born in the mind before taking shape- like peace, which is imagined before it is built.

The dove, foundational to the brand’s DNA, comes to life in this campaign with renewed prominence. More than a motif, it becomes a presence in its own right at the campaign’s core, asserting itself as a fully embodied symbol that threads powerfully through the visual narrative. In Jean-Charles de Castelbajac’s hand, it shapes the entire campaign.

“Creativity as a form of resistance, so that we can imagine a better world, a fairer world, a world at peace. We must not stop talking about peace, nor believing in it. Like any work, it is conceived before it is created. And by imagining it, we end up building it,” said Emeric Tchatchoua in a press release.