Centre unveils roadmap for Indian cinema. Photo credit: PTI
NEW DELHI: The Centre on Monday set up a high-level study group chaired by Prasoon Joshi to chart a growth roadmap for Indian cinema and sent model cinema regulations to states for adoption, in a twin push aimed at making the film industry more globally competitive and easing the expansion of theatres, particularly in small towns and rural areas.The decisions were taken at a high-level review meeting chaired by information and broadcasting minister Ashwini Vaishnaw with senior ministry officials. The move comes amid growing recognition that while Indian films have expanded their global footprint, the sector continues to face gaps in institutional finance, uneven theatre infrastructure, fragmented state-level permissions and the need to adapt faster to new technologies such as artificial intelligence and virtual production.The study group, which will include industry experts and technology partners, has been asked to examine opportunities and challenges before Indian cinema and recommend measures to strengthen production, distribution and global competitiveness. It will study ways to help filmmakers access institutional finance and new funding options, address difficulties in raising money for production and distribution, and suggest how emerging technologies can be integrated into filmmaking. The group will also work with state governments and other stakeholders to identify best practices and recommend a long-term policy framework for the sector. It will hold consultations across the country and submit its report to the ministry within three months.In the second decision, the ministry has sent Model State Cinema Regulations to all states. Since regulation of cinemas and theatres falls under the state list, permission systems vary widely across states, often delaying projects and discouraging investment in cinema infrastructure.Officials said the model regulations, prepared after stakeholder consultations, are intended to simplify and standardise approvals for cinemas and theatres. The ministry will assist states in implementing the framework, with the larger objective of increasing screen density and supporting the growth of the film exhibition business beyond big cities.
