Riding high on the historic success of his landmark hit ‘Thandel’, ‘Yuvasamrat’, Naga Chaitanya has shattered career-best milestones once again with his upcoming mystical action-adventure thriller, ‘Vrushakarma’. Even before wrapping up production, the highly anticipated film helmed by ‘Virupaksha’ fame director Karthik Varma Dandu has locked in a massive non-theatrical business deal.
Zee5 acquires Vrushakarma OTT and satellite rights
According to a Hindustan Times report, Zee has acquired the combined digital streaming and satellite rights of ‘Vrushakarma’ for nearly Rs 50 crore. While the makers are yet to make an official announcement, the reported deal is said to be one of the biggest non-theatrical agreements for a Telugu film in recent times. The acquisition is expected to cover both the OTT premiere on Zee5 and television broadcast rights. Trade experts believe the deal has significantly strengthened the film’s pre-release business, allowing the producers to recover a major portion of the production cost even before the movie reaches theatres.
More about the Naga Chaitanya starrer ‘Vrushakarma’
Directed by Karthik Varma Dandu, ‘Vrushakarma’ presents Naga Chaitanya as Arjun, a treasure hunter drawn into a mysterious world filled with ancient secrets and mythological elements. Meenakshi Chaudhary plays the female lead and is reportedly seen as an archaeologist named Daksha. The film is being mounted on a grand scale with an high production value to boot. The recently unveiled glimpse has already teased breathtaking visuals, action-packed sequences and an intriguing storyline.
After ‘Thandel,’ all eyes are on Vrushakarma’s theatrical release
The OTT deal comes in the wake of Naga Chaitanya’s successful run with ‘Thandel,’ and ‘Vrushakarma’ is another important project in his career. Industry insiders say the strong pre-release business proves the faith streaming platforms have in the content and commercial prospects of the film. As shooting is proceeding quickly, makers are expected to announce the release date soon, and excitement continues to grow. If the reported deal is officially confirmed, ‘Vrushakarma’ will be among the biggest digital acquisitions in Naga Chaitanya’s career, leading to one of the actor’s most anticipated theatrical releases.
