Drishyam 3’s new exhibition terms in Kerala are a game-changer, mandating four daily shows and a four-week minimum run, even during strikes or low turnout. Distributors secure a significant 60% share in the first week, with a Rs 5 lakh advance required from theaters. This pact, unusual for its strictness, reflects the franchise’s immense anticipated draw.
Theater-wise details of the new agreement for ‘Drishyam 3’ have surfaced online and it reveals major shifts in Kerala’s exhibition terms.Mohanlal and Jeethu Joseph’s mystery drama will hit theaters on April 2. Reports from Manorama Online say that as per the agreement, theaters must run four shows daily without fail. This clause remains mandatory even during hartals, bus strikes, or poor audience turnout. Reports say that exhibitors have also agreed to screen the movie for a minimum of four weeks, regardless of the collection trend.
Revenue share and financial commitments
The agreement lays out a revised revenue-sharing structure. Distributors will receive 60% of the box office revenue in the first week. The share drops to 55% in the second week, and 50% across the third and fourth weeks. Along with these terms every theater screening the film must pay a Rs 5 lakh advance. These conditions mark a significant shift from older practices.Theater owners typically negotiate for more flexible terms, but they have agreed here due to the anticipated audience pull and the franchise’s proven track record.
No fan shows and overseas release plans
Reports indicate that Kerala will not host any early-morning fan shows for the film. This is unusual for a major release led by Mohanlal, whose films traditionally draw early celebratory screenings.
New poster on Valentines Day
A fresh poster which was unveiled on the last day shows Georgekutty standing alone among banana trees in a courtyard. He wears a mundu and shirt, appearing like a common man. The poster has fueled discussion about the plot’s direction without revealing key details.
Record-breaking pre-business and industry impact
Earlier in a press meet, the producer M. Ranjith stated that the film has already made Rs 350 crore in pre-business. He added that “No Indian regional-language film has earned so much even before completion.” He also said earlier Malayalam blockbusters earned less even after their full theatrical runs, compared to what this film has already generated during production.According to him, when films succeed commercially, “the government ultimately receives the largest financial benefit.”Meanwhile, Jeethu Joseph’s recent outing was ‘Valathu Vashathe Kallan’.
