A while ago, it was reported that Abhishek Bachchan and Aishwarya Rai Bachchan had moved to court to protect their personality rights. The court ruled in their favour and granted them protection of the same. Abhishek has now opened up on the matter, thus revealing what led him to take that step. He was the one who set the ball rolling as far as the protection of these rights are concerned. Several other celebs also follow suit. The actor has now revealed that he had first appealed to the court for his daughter. The ‘Guru’ actor said during a chat with Peeping Moon, “Aishwarya and I moved to court about 3-4 years ago to protect our daughter. The internet can be a tricky place. Previously, people never responded because we were taught there is dignity in silence. But there are some things which are off limits as far as I’m concerned. Being personal with my family is off limits. If I have the ability, I will fight tooth and nail to protect them. There were some rather nasty, unnecessary things done on the internet vi sa vi my daughter. So, we moved to court, under the advice of the platforms. The Honourable court was extremely generous in seeing the validity in what we were requesting, she’s a minor. We won that case and it protected her rights.” He further added, “That then led to me thinking that the next person whose digital rights, appearance rights I’d like to protect would be my father’s. We won that two years ago and it was a landmark judgment. After which, many celebrities have started doing that. It is to ensure that people can misuse your likeness, your being, or my voice. With AI coming in, the lines are getting blurred today. These are steps necessary in today’s day and age and I would urge all public figures to consider it.” For those not in the know, Justice Tejas Karia, said while passing the order to protect the personality rights of Abhishek, “These attributes are linked to the plaintiff’s professional work and associations in the course of his career. The unauthorised use of such attributes has the effect of diluting the goodwill and reputation associated with him.” Following Abhishek and Aishwarya, many others celebs like Karan Johar, Hrithik Roshan, Akshay Kumar among others have also moved to court for the same.
