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By weaving together healthcare, education, and livelihood interventions, HCCB aims to create resilient, self-sustaining communities in Maharashtra’s rural belts
Commenting on the initiative, CM Devendra Fadnavis said that Maharashtra’s development journey hinges on inclusive growth, and partnerships such as these strengthen the government’s vision of bridging gaps between urban and tribal communities. Pic/News18
Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has formalised multiple Memorandums of Understanding (MoUs) with the district administrations of Pune, Ratnagiri, Palghar, and Jalgaon to accelerate inclusive development in Maharashtra. The agreements, signed in the presence of Chief Minister Devendra Fadnavis, Water Resources and Disaster Management Minister Girish Mahajan, and Environment & Climate Change Minister Pankaja Munde, mark a significant push to extend CSR-driven development initiatives to rural and tribal regions. Project SHINE, HCCB’s flagship CSR programme, will focus on empowering women, improving access to water and healthcare, strengthening education, and creating sustainable livelihood opportunities across these districts. The programme’s design emphasises alignment with district-level development plans, ensuring initiatives are relevant, scalable, and impactful.
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Through the partnership, HCCB will co-create interventions with local administrations, led by District Collectors Shri Devender Singh (Ratnagiri), Dr. Indu Rani Jakhar (Palghar), Shri Ayush Prasad (Jalgaon), and Shri Jitendra Dudi (Pune). These interventions include rejuvenation of water bodies, construction of overhead tanks, upgradation of Anganwadis and Primary Health Centres (PHCs), and strengthening of hygiene, sanitation, and nutrition awareness through WASH initiatives. The MoUs also cover the deployment of electric vehicles for waste collection, expansion of Nagrik Soochna Kendras (NSKs) to improve access to government schemes, digital literacy, and skill-building initiatives for youth. Women’s Self-Help Groups (SHGs) will be supported with training and resources to promote entrepreneurship and sustainable livelihoods. By weaving together healthcare, education, and livelihood interventions, HCCB aims to create resilient, self-sustaining communities in Maharashtra’s rural belts.
Commenting on the initiative, CM Devendra Fadnavis said that Maharashtra’s development journey hinges on inclusive growth, and partnerships such as these strengthen the government’s vision of bridging gaps between urban and tribal communities. Echoing the sentiment, Himanshu Sekhar Priyadarshi, VP & Chief PACS Officer, HCCB, emphasised the company’s long-term commitment to community empowerment and sustainable growth. He noted that the programme would directly address district-specific challenges—from water security in tribal hamlets to upskilling youth for future-ready jobs. To date, HCCB’s CSR programmes have already touched over 1.2 lakh individuals across Maharashtra. With the new MoUs, the company aims to deepen its footprint by aligning with local administrations and scaling its initiatives for maximum social impact. Project SHINE is anchored on five pillars—environmental sustainability, health and hygiene, women’s empowerment, education and skills, and community empowerment—providing a comprehensive model for rural development.
About the Author
Mayuresh Ganapatye, News Editor at News18.com, writes on politics and civic issues, as well as human interests stories. He has been covering Maharashtra and Goa for more than a decade. Follow him at @mayuganapa…Read More
Mayuresh Ganapatye, News Editor at News18.com, writes on politics and civic issues, as well as human interests stories. He has been covering Maharashtra and Goa for more than a decade. Follow him at @mayuganapa… Read More
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