
Tata Motors shares are set to be in the spotlight on Friday, October 3, after reclaiming the No. 2 position in India’s passenger vehicle (PV) market by overtaking Hyundai Motor India and Mahindra & Mahindra in September registrations.
The company’s strong showing was powered by robust sales of its SUVs and electric vehicles. Further, Tata Motors also widened its lead over JSW MG Motor in the electric vehicle segment, according to data from the government’s Vahan portal.
Maruti Suzuki continues to hold the top position.
Tata Motors recorded 40,594 PV registrations in September, including EVs, marking a 28 per cent rise from 31,581 units a year ago. Hyundai, which held the No. 2 spot last year, slipped to fourth with 35,443 registrations (down from 37,666), while Mahindra stood at third with 37,015 units.
Market leader Maruti Suzuki registered 122,278 units, up from 113,560 last year.
Tata’s ascent was driven by models like the Nexon, Punch, and Harrier in the internal combustion segment, alongside strong demand for its electric offerings, Nexon EV, Tiago EV, and Punch EV, which contributed an estimated 13–15 per cent of total volumes.
Overall EV registrations more than doubled year-on-year to 15,040 units in September, from 6,210 units last year.
New players like Tesla and Vinfast also joined the fray, recording 60 and six units respectively. Tata Motors retained a dominant position with an estimated 70 per cent share of the mass EV market, significantly ahead of MG’s EV volumes.
While Hyundai’s slide reflects slower growth in models like the Creta and Venue and limited traction in its premium EVs such as Ioniq 5, Mahindra maintained third place with its SUV lineup (Scorpio-N, Bolero, XUV700, and Thar), though it is yet to make a significant entry into the mass EV segment.
The September numbers were influenced by seasonal factors such as the early onset of Navratri (September 22–October 2), the Shraddh period, and recent GST cuts on small cars, which bunched up registrations toward the end of the month. Still, Tata Motors’ resurgence in both the PV and EV space marks a significant development that could keep investor focus on the stock heading into the weekend.