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PV sales stay on fast track in February; Tata Motors PV holds firm at No. 2



<p>Hyundai Motor India came in at the fourth spot, selling 52,407 units. This was Hyundai’s highest-ever monthly sales for the second consecutive month.</p>
<p>“/><figcaption class= Hyundai Motor India came in at the fourth spot, selling 52,407 units. This was Hyundai’s highest-ever monthly sales for the second consecutive month.

New Delhi: India’s passenger vehicle (PV) makers continued to post strong numbers in February 2026, with several OEMs reporting their best-ever February sales. The momentum was supported by new facelifts, product launches and innovative financing models introduced by automakers to attract buyers.

Auto wholesales are estimated to be between 4,20,000 units and 4,25,000 units, up from 3,81,665 units in February 2025, according to industry experts.

During the month, Maruti Suzuki India retained its crown, selling 1,74,840 units; however, in growth terms, its domestic sales remained largely muted on a YoY basis. The company recently launched the e Vitara and introduced a new financing model, Battery as a Service (BaaS) for its electric vehicles.

Partho Banerjee, Senior Executive Officer, Maruti Suzuki during February sales call said, the model is already generating strong consumer interest, receiving over 2,000 inquiries per day.

Tata Motors grabbed the second position with 62,329 units sold in February 2026. The company’s performance was supported by strong demand for sub-compact SUVs. It recently launched the facelifted Punch.ev with BaaS model, while the Nexon emerged as the best-selling cars during the month.

2025 OEM Rank OEM 2026
174,379 Maruti Suzuki India 1 Maruti Suzuki India 174,840
50420 Mahindra 2 Tata Motors 62,329
47,727 Hyundai 3 Mahindra 60018
46,435 Tata Motors 4 Hyundai 52,407
26,414 Toyota Kirloskar Motors 5 Toyota Kirloskar Motors 30,737

Another homegrown player, Mahindra & Mahindra, grabbed the third spot in the pecking order. The Maharashtra-based automaker reported sales of 60,018 units in February, compared with 50,420 units in 2025. “February saw SUV sales of 60,018 units, a growth of 19 per cent reflecting robust customer demand across the portfolio. Total vehicle sales stood at 97,177 units, an 18 per cent year-on-year growth,” said Nalinikanth Gollagunta, CEO, Automotive Division, M&M.

Hyundai Motor India came in at the fourth spot, selling 52,407 units. This was Hyundai’s highest-ever monthly sales for the second consecutive month.

“We kicked off 2026 on a high note achieving our highest-ever monthly sales in January and the momentum continues in February. As we approach completing 30 years in our great country, our ambition is very clear — to make cutting-edge connected technology accessible to all while elevating every ownership experience and carrying the spirit of Hyundai from India to the world,” said Tarun Garg, MD and CEO, Hyundai Motor India.

Toyota Kirloskar Motor retained the fifth position with 30,737 units sold in February 2026, compared with 26,414 units in the year-ago period.

Road ahead

According to industry pundits, the industry continues to benefit from the positive impact of the GST rate cut combined with sustained demand for SUVs and multiple options availability for customers in terms of powertrains, including petrol, diesel, CNG and electric.

“Companies with recent launches in this segment are seeing double-digit expansion, supported by attractive finance schemes, improved loan accessibility and competitive discounting. Wider finance reach in Tier 2 and Tier 3 markets is also helping conversion rates,” Puneet Gupta, Director, S&P Global Mobility told ETAuto.

Among smaller players, JSW MG Motor India sold 4,957 units, marking a 24 per cent increase. The company also recently introduced the MG Majestor, positioned as India’s first D+ segment SUV.

Renault India reported 3,495 units in February, driven largely by demand for the Triber, which registered 57 per cent sales growth.

Gupta added that momentum could continue until mid-year, although growth may gradually moderate as upcoming models are introduced at higher price points due to updated emission norms and regulatory cost increases.

  • Published On Mar 1, 2026 at 08:16 PM IST

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