Fabindia has partnered with Mahindra Electric Origin SUVs to allow customers to book premium electric SUVs using loyalty points, marking a first-of-its-kind move in India’s retail and mobility space.
Under the collaboration, Fabfamily members can book Mahindra’s Electric Origin SUVs — the BE 6 and XEV 9e — using 1,000 Fabcoins, which will be boosted to a booking value of ₹21,000. The initiative links Fabindia’s loyalty programme with Mahindra’s electric vehicle portfolio, positioning loyalty rewards as a gateway to high-value, real-world purchases rather than conventional discounts.
The offer enables customers to secure an eSUV booking entirely through accumulated loyalty points, making Fabfamily one of the most generous loyalty programmes currently operating in the country. Members also have the option to lock in a booking with 400 Fabcoins and complete the balance over time, with the booking automatically processed once 1,000 Fabcoins are accumulated.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd and Executive Director, Mahindra Electric Automobile Ltd, said the partnership aligns with Mahindra’s vision of making electric mobility more accessible and integrated into customers’ lifestyles.
Fabfamily allows members to earn up to 10 per cent back in Fabcoins on purchases and redeem them across a range of partner brands, experiences and causes. The Mahindra Electric Origin SUV reward will go live on December 19, 2025.
