The Bentley Bentayga remained the company’s best-selling model, with the Bentayga Speed entering key markets towards the end of 2025, further boosting demand.Luxury carmaker Bentley Motors on Monday posted €2.6 billion revenue for 2025, down just one per cent year-on-year, even as customer deliveries fell by five per cent amid continued market contraction, particularly in China.
According to the official press release, the impact of lower volumes was mitigated by a stronger model mix, improved pricing, and rising demand for bespoke personalisation through its Mulliner division, which continued to see year-on-year growth.
Operating profit stood at €216 million, translating to a return on sales of 8.3 per cent. However, profitability was affected by one-off and external factors, including the Volkswagen Group’s decision to discontinue a D-segment platform, along with pressure from US tariffs and foreign exchange headwinds.
The Bentley Bentayga remained the company’s best-selling model, with the Bentayga Speed entering key markets towards the end of 2025, further boosting demand. Higher-end Speed and Mulliner derivatives across the portfolio continued to support revenue per vehicle.
“2025 was a pivotal year for Bentley as we continue our preparation of the next generation of Bentleys including our upcoming all-electric model. Our high-performance Continental GT and Flying Spur have set new benchmarks for desirability, while the Bentayga remains our best-selling model with the new Speed derivative entering key markets,” said Frank-Steffen Walliser, Chairman and CEO.
Road ahead
Bentley is continuing to invest heavily in its historic Pyms Lane facility in Crewe, UK, transforming it into a carbon-neutral manufacturing site and preparing for battery electric vehicle (BEV) production. Developments include a new Design Centre, upgrades to the A1 building for BEV assembly, and a new Paint Shop set to open later this year.
“While reported results reflect a non-recurring accounting impact and external trade effects, the underlying business remains resilient. Revenue quality is supported by disciplined pricing and a rich model mix, with Mulliner bespoke demand continuing to grow,” said Axel Dewitz, Board Member for Finance and IT.
As part of its efficiency measures, Bentley has announced a consultation programme that could result in the reduction of up to 275 roles across management, agency and non-manufacturing functions, as it aligns its cost structure with future business needs.
