The company said that its asset-light model combines capital efficiency with recurring revenue and uses digital tools for vehicle selection, subscription management and real-time tracking.Electric mobility start-up AMP on Thursday launched what it calls India’s first electric vehicle (EV) car subscription platform. The asset-light, technology-based model allows salaried professionals to use premium electric cars such as BMW, Mercedes-Benz, BYD, Audi and Volvo without purchasing them outright.
The company said its model is designed to address barriers to EV ownership, including high upfront costs, limited range, and the lack of a secondary market. AMP’s subscription framework enables users to access vehicles for extended periods while avoiding the costs of maintenance, depreciation, and financing.
Subscription model and business focus
For small and medium enterprises (MSMEs), AMP said its financial structure converts depreciating vehicle assets into annuity-based income, creating a new revenue opportunity.
“Owning a car has long symbolised achievement, but aspiration today is about freedom and flexibility. AMP was built to make premium electric mobility affordable and accessible without the burden of ownership. This is more than a mobility solution; it’s a financial innovation that changes how India moves,” said Bharat Bala, Builder and Chief Electric Officer, AMP.
The company added that its asset-light model combines capital efficiency with recurring revenue and uses digital tools for vehicle selection, subscription management and real-time tracking.
Expansion plans
AMP has begun operations in the National Capital Region (NCR) and plans to deploy 300 premium electric vehicles within the next 12 months. The company aims to expand to five additional regions over the next 60 months.
The firm said government policy support, rising ESG priorities and evolving consumer preferences provide favourable conditions for the growth of EV adoption in India.
