Gucci launches technical mountainwear line “Altitude” with Jannik Sinner

Gucci, the Kering Group fashion house, is venturing into the world of technical winter sportswear with an exceptional athlete who began his journey as a young ski champion before rising to the top of global tennis. Fittingly, Jannik Sinner will serve as the global brand ambassador for Gucci’s first technical mountainwear collection, titled “Altitude,” launching worldwide for Autumn/Winter 2025/26.

Drawing inspiration from the precision of technical snowwear and the Maison’s long-standing heritage in leisurewear, the men’s and women’s collection spans ready-to-wear, accessories, footwear, and a curated selection of high-performance equipment developed in partnership with HEAD. The range includes skis, poles, snowboards, sports bags, and helmets adorned with Gucci’s iconic Web stripe.

Blending advanced performance with the Maison’s signature design codes, the collection features innovative technical materials and cutting-edge construction. The pieces are crafted from breathable three-layer fabrics, feature water-repellent finishes, and include functional details such as ski pass pockets and touchscreen-compatible inner panels. Completing the range is a line of eyewear — including ski goggles and wraparound sunglasses — both prominently displaying the Gucci logo.

The result is a collection defined not by spectacle, but by precision, power, and poise — traits embodied by athlete Jannik Sinner, who has been aptly chosen as the global brand ambassador. “I have always loved the mountains, and this shoot took place in an absolutely incredible setting,” said Sinner. “Gucci always comes up with extraordinary ideas, but this one was truly magical and an experience I will never forget,” he added, speaking about the campaign set against striking alpine scenery.

The campaign positions “Altitude” as the perfect balance between performance and sophistication. Alpine wear is reimagined through a modern lens, with each piece designed to move seamlessly with its environment — marrying form, function, and elegance.