Martine Rose and Nike launch gaming-inspired collection

Martine Rose and Nike are expanding their ongoing partnership with a collection inspired by the world of gaming. 

Launching globally on October 30, the Nike x Martine Rose collection reimagines esports as an arena of athleticism, style, and self-expression. 

Eight years into their creative collaboration, Martine Rose and Nike have consistently blurred the boundaries between sport, culture, and identity. This latest chapter celebrates the inclusivity and individuality of gaming communities.

“It’s the idea that anyone can be a hero, and I love that, that anyone can find a place in gaming where they’re celebrated for skill, it’s not about your physical prowess, it’s about something else,” explained Rose. “There’s a place where you can be celebrated for those aspects that you might be rejected for in mainstream culture and I think that’s really heartening.”

The collection includes relaxed, functional silhouettes such as football kits, ski jackets, hoodies, and track pants. The oversized hoodie and joggers nod to Martine Rose’s Spring/Summer 2015 collection, while a red colourway channels early-2000s grime culture.

Other highlights include a reinterpreted football kit featuring a new Nike x Martine Rose crest, and a ski parka referencing retro “nerdwear”. Accessories include a reissued cross-body bag adapted from Nike’s archives, a subtle nod to UK street style.

Lastly, the collection introduces two new colourways of the Shox MR4 — the hybrid dress shoe-sneaker first launched in 2022. The silhouette, notable for its squared-off toe and heeled Shox columns, will now be available in white and silver. 

It launches with a campaign featuring elite gamers ANa, Billy Mitchell, Scarlett, SonicFox, and TenZ.