Gap and Béis unveil travel collaboration

Gap has partnered with lifestyle brand Béis, founded by actress and entrepreneur Shay Mitchell, on a limited-edition travel collection launching August 1. 

The collaboration merges Gap’s iconic American essentials with Béis’s function-forward design ethos, offering a 25-piece capsule of apparel, luggage, and travel bags. 

The luggage and bags come in a limited-edition blue inspired by Gap’s iconic denim, while the apparel is offered in a range of Béis’s signature colorways including beige, black and the cult-favorite Berry Pink.

Retailing from $8 to $378, highlights include a convertible jumpsuit, a hoodie with a built-in inflatable neck pillow, and Béis’s best-selling Carry-On Roller. The collection’s Weekender Bag and Travel Backpack are equally tailored for function, offering features like compression panels, wide openings, padded laptop compartments, and separate storage zones.

“Béis is built on functional and accessible design. Partnering with Gap let us bring Béis-ics to more people than ever,” said Mitchell. “I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full circle moment. This line is for anyone who wants to look good, feel good, and travel in style.”

The collection launches with a campaign featuring a 75-second film, “Go Big. Don’t Go Home.,” shot by Bjorn Iooss and directed by Andrew B. Myers. The creative vision comes from Mitchell and her partner Matte Babel, who also appear in the video alongside their children, Atlas and Rome. 

“As a brand known for iconic essentials, we knew a collection designed to showcase your personal style wherever life takes you would resonate deeply with our customers,” added Mark Breitbard, president and CEO of Gap brand. 

“Béis has built a powerful brand with a highly engaged community, driven by Shay’s authentic connection to her audience. Gap × Béis delivers a modern take on versatile travel wear, brought to life through a digitally led campaign that reflects the built-in memories of traveling with a family.”