BCCI’s Team India Title Sponsor Hunt Stalls Over Rs 4.85 Crore Base Price

The
BCCI’s
sea ch
fo
a
ew
title
spo so
fo
I dia
c icket
has
hit
a
oadblock,
with
o
majo
bids
eme gi g
by
the
August
13
deadli e
fo
the
ights.

Acco di g
to
C icbuzz,
the
boa d
had
eithe
eceived
o
bids
o
fou d
that
the
offe s
eceived
did
ot
meet
its
expectatio s.
The
BCCI
is
ow
i
talks
with
pote tial
co po ate
spo so s
as
it
looks
to
fi alise
a
deal
befo e
I dia’s
home
seaso
begi s.

Why
Is
BCCI
St uggli g
To
Fi d
A
Title
Spo so ?

The
biggest
hu dle
appea s
to
be
the
BCCI’s
aski g
p ice.

The
boa d
has
set
a
base
p ice
of
Rs
4.85
c o e
pe
match,
a ou d
15.5%
highe
tha
the
Rs
4.2
c o e
pe -match
value
of
the
existi g
IDFC
Fi st
Ba k
deal.

The
ew
ights
package
will
u
fo
two
yea s
u til
Ma ch
31,
2028,
a d
is
expected
to
cove
a ou d
35
home
i te atio als,
comp isi g
10
Tests,
12
ODIs
a d
13
T20Is.

The
BCCI’s
te de
docume t
makes
it
clea
that
the
figu e
of
35
matches
is
o ly
a
estimate
a d
that
the
fi al
schedule
emai s
subject
to
the
boa d’s
decisio .

At
the
base
p ice,
the
p oposed
package
would
ge e ate
at
least
Rs
169.75
c o e,
o
oughly
Rs
170
c o e,
if
all
35
p ojected
matches
a e
played
u de
the
ights
pe iod.

Google
Gemi i,
Spi y
Amo g
B a ds
I
Talks

Despite
the
lack
of
a
majo
bid,
the
BCCI
has
ot
u
out
of
pote tial
suito s.

C icbuzz
epo ts
that
Google
Gemi i,
Spi y
a d
SBI
Life
a e
amo g
the
b a ds
u de stood
to
be
i
discussio s
with
the
boa d.

The
te de
docume t
itself
had
att acted
i te est
f om
seve al
pa ties.
Age cies
a d
compa ies
i cludi g
G oupM,
ITW
a d
Spo ty
Solutio s
pu chased
the
ITT
afte
it
we t
o
sale
fo
Rs
1
lakh.

The
last
date
fo
pu chasi g
the
te de
docume t
was
August
5.

IDFC
Fi st
Ba k’s
Deal
Was
Wo th
Rs
231
C o e

The
BCCI’s
p evious
title
spo so ship
cycle
cove ed
55
i te atio al
matches,
with
IDFC
Fi st
Ba k
payi g
a ou d
Rs
231
c o e
ove
the
pe iod.

The
cu e t
package
is
smalle ,
with
the
boa d
expecti g
app oximately
35
cha geable
home
i te atio als.

If
a
spo so
ag ees
to
the
ew
base
p ice
fo
all
35
p ojected
matches,
the
BCCI
would
ea
a ou d
Rs
171
c o e
ove
two
yea s,
acco di g
to
C icbuzz.
The
fi al
amou t
could
be
highe
if
the
boa d
secu es
a
bid
above
the
ese ve
p ice.

BCCI
Has
Time
Befo e
I dia’s
Home
Seaso

The
BCCI
still
has
time
to
esolve
the
issue
befo e
I dia’s
fi st
home
i te atio al
of
the
seaso .

C icbuzz
epo ts
that
I dia’s
fi st
home
i te atio al
is
scheduled
fo
Septembe
27,
whe
West
I dies
visit
I dia.
A
th ee-match
T20I
se ies
agai st
Afgha ista
is
also
scheduled
fo
Septembe ,
although
those
games
a e
co side ed
Afgha ista
C icket
Boa d
home
matches.

The
BCCI
has
also
sepa ately
ope ed
the
p ocess
fo
Associate
Pa t e
Rights.
The
ese ve
p ice
fo
those
ights
is
Rs
95
lakh
pe
cha geable
match,
while
cold
beve age
b a ds
face
a
highe
ese ve
p ice
of
Rs
1.15
c o e
pe
match.

Fo
ow,
the
BCCI’s
challe ge
is
to
fi d
a
spo so
willi g
to
meet
its
sig ifica tly
highe
valuatio
fo
I dia’s
home
c icket
ights.

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