Priced between ₹14.09 lakh and ₹18.60 lakh (ex-showroom), the Windsor has witnessed demand beyond major metropolitan cities.JSW MG Motor India plans to increase the localisation level of its Windsor electric vehicle to more than 70 per cent as it looks to reduce supply chain risks and support double-digit sales growth this year, company’s top official told PTI.
The Windsor EV, launched in October 2024, has crossed cumulative wholesales of 75,000 units in 21 months, making it the company’s best-selling electric vehicle and a key contributor to its growth.
“As demand for Windsor continues to grow, we are focusing on increasing the localisation levels to over 70 per cent to reduce supply chain risks. The MG Windsor will continue to be one of our flagship products, enabling us to target double-digit growth by the end of this calendar year,” Managing Director Anurag Mehrotra said.
The automaker sold 70,554 vehicles across its portfolio in calendar year 2025. In June this year, the Windsor recorded sales of 4,056 units and has averaged around 3,700 units per month since its launch.
Priced between ₹14.09 lakh and ₹18.60 lakh (ex-showroom), the Windsor has witnessed demand beyond major metropolitan cities. Around 70 per cent of its sales come from markets outside Delhi, Mumbai, Kolkata and Chennai, while the four metros account for the remaining 30 per cent.
“The Windsor is a winning proposition delivering strong value and resonating with the preferences of Indian car buyers,” Mehrotra said, adding that the model has played a significant role in accelerating electric vehicle adoption in the country.
The localisation push comes as automakers increasingly seek to strengthen domestic supply chains and reduce dependence on imported components amid evolving global trade dynamics.
