West Bengal finally turns saffron: 6 factors that led to BJP’s win on Mamata’s home turf

The BJP has trounced the Trinamool Congress, putting an end to the 15-year reign of Mamata Banerjee. This victory is a result of a number of factors; the saffron party successfully capitalised on the anti-incumbency feeling in the state as well as countered the ‘outsider’ narrative. It also targeted the women voters, who have long supported ‘Didi’ in the polls