On unveils new collection with Zendaya

Following her collections for Tommy Hilfiger, Zendaya returns to fashion with her first footwear and clothing collection, developed in partnership with her longtime stylist, Law Roach, for the Swiss sports brand On, and brought to life through an imaginative cinematic campaign by Academy Award-winning director Spike Jonze.

“We wanted to create versatile, easy-to-wear pieces designed to suit different moments in the day. We began with the idea of helping people feel confident and comfortable, and built everything from there. Working with Spike Jonze brought this vision to life in a truly special way, adding a new dimension to the project,” she said.

At the heart of the campaign is Shape of Dreams, a film directed by Spike Jonze and set in Zendaya’s imagined world, the ‘Dream Lab’. Here, creation becomes a space for experimentation in which silhouettes, materials and ideas are in constant flux. The process takes on a surreal dimension, with garments that expand, contract and evolve until they find their final form. Complementing the narrative is a series of still-life images by photographer Sean Thomas, offering a behind-the-scenes look at the new designs through the lens of the creative process.

Designed to be mixed and matched, the collection includes ribbed vests and T-shirts, zip-up anoraks, coach jackets, drawstring midi skirts, parachute trousers and Bermuda shorts, and will be available from 16 April.