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Volkswagen’s Skoda brand to end China sales this year

Czech carmaker Skoda, which is owned ​by Volkswagen, will ​withdraw from the Chinese market by mid-2026 ​after struggling to keep up in the region’s rapid shift towards electric vehicles, the company said on Wednesday.

After serving as ‌Skoda’s largest ⁠market ⁠for years with deliveries of over 300,000 between 2016 and ​2018, sales in China dwindled to just 15,000 last year, ​as foreign automakers face tough competition from local brands.

“The company will continue to sell Skoda models ​in the Chinese market in collaboration ⁠with a ‌regional partner until mid-2026,” the company ​said ​in a statement.

Under a strategic repositioning, ⁠Skoda said it intends to focus on strengthening ​the brand’s presence in India and South-East ​Asia, where it saw growth in 2025.

Czech news website E15 was first to report on the withdrawal.

After-sales services for Skoda vehicles will continue to be provided in China, Skoda said.

Parent Volkswagen ‌has had a tough few years in China, where local brands BYD and ​Geely have ​overtaken the ⁠German company in terms of sales, ending years of dominance as legacy carmakers struggle to keep up in a ​tech-driven EV market.

Unlike Skoda, Volkswagen and its subsidiary Audi hope to win back lost ground in China with a raft of product launches and increasingly localised production

  • Published On Mar 26, 2026 at 09:46 AM IST

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