The centres are designed as minimalist, gallery-style spaces aimed at showcasing vehicles in a more curated environment.JSW MG Motor India on Wednesday opened a new MG SELECT experience centre in Surat, marking an expansion of its premium retail network in the country.
The brand has inaugurated 14 centres in 13 key cities across India that showcase the brand’s maiden luxury models: the MG M9 and the Cyberster.
The facility, located in the New City Light area, is the brand’s largest such centre and forms part of a broader rollout of dedicated outlets focused on high-end electric vehicles. With this addition, the company has established multiple MG SELECT centres across major cities in India.
“Surat is fast emerging as a hub for luxury automobiles with a positive customer response. We are committed to delivering a luxury automotive environment that is tailored, technology-driven, and truly resonates with the aspirations of our customers in this vibrant city,” said Milind Shah, Head – MG SELECT, JSW MG Motor India.
The centres are designed as minimalist, gallery-style spaces aimed at showcasing vehicles in a more curated environment. The Surat outlet will display models such as the MG Cyberster electric sports car and the MG M9 luxury electric limousine.
“This centre transcends the traditional showroom experience to redefine automotive luxury for our discerning clientele in Surat. This will also cultivate a community where every customer’s aspirations are realized and their patronage is genuinely cherished,” said Sonam Jain, Dealer Principal, MG SELECT Surat.


