Nissan Motor India on Friday announced a collaboration with Kendriya Police Kalyan Bhandar (KPKB), a welfare initiative under the Ministry of Home Affairs, to offer exclusive purchase benefits on its compact SUV, the Nissan Magnite, to serving and retired police and paramilitary personnel and their families.
Under the association, beneficiaries of KPKB will receive special offers on the Magnite over and above existing customer schemes available at Nissan dealerships across India. Customers will also be able to avail a finance scheme with an interest rate starting at 5.55 per cent, aimed at improving affordability.
In addition, the company is offering a complimentary three-year prepaid maintenance programme for KPKB beneficiaries as part of the initiative.
Saurabh Vatsa, Managing Director of Nissan Motor India, said that the partnership reflects the company’s commitment to supporting India’s security forces.
“At Nissan Motor India, we hold the utmost respect for the men and women who serve and protect our nation. The association with Kendriya Police Kalyan Bhandar reflects our responsibility and commitment to offer safe, reliable and high-quality mobility solutions to our personnel,” he said.
Vatsa added that the special benefits and finance options are intended to deliver tangible value to police and paramilitary personnel and their families across the country.
KPKB operates a nationwide retail welfare network for personnel from the Central Armed Police Forces, Central Police Organisations and state police forces, providing access to subsidised consumer goods and services through a large network of outlets.
