This Ramadan, donating gets easier as Sharjah launches new app / AI Generated Image
As the crescent moon for Ramadan 2026 approaches, Sharjah is already lighting the way for a season of immense kindness. Sharjah Charity International (SCI) has officially pulled back the curtain on its most ambitious seasonal drive yet, titled the “Joud” campaign. With a staggering goal of AED 130 million, this initiative is designed to ensure that no one, whether in the UAE or across the globe, feels forgotten during the Holy Month.
Sharjah Charity unveils Ramadan 2026 ‘Jood’
The campaign was officially inaugurated by Sheikh Saqr bin Mohammed bin Khalid Al Qasimi, Chairman of SCI, marking a significant milestone in Sharjah’s humanitarian journey. The word “Joud” translates to “Generosity,” and the 2026 campaign lives up to its name by targeting a massive audience. The board of directors emphasized that this year is about more than just numbers; it is about reaching the most vulnerable communities with speed and dignity. By planning months in advance, the charity ensures that logistics are set to deliver aid to remote areas globally exactly when the first fast begins.
Ramadan 2026 goals
The Jood 2026 campaign is designed to make a meaningful impact both inside the United Arab Emirates and internationally. With a Dh150 million target, the funds will support initiatives that reflect the spirit of Ramadan, feeding the hungry, helping the needy, and uplifting families.According to SCI Executive Director Abdullah Sultan bin Khadem, key allocations include:
- Dh71 million for operational costs during Ramadan.
- 1.3 million iftar meals distributed to those fasting inside the UAE and abroad.
- Ramadan food baskets for 25,000 registered beneficiaries.
- Zakat al-Fitr support for 35,000 people.
- Eid clothing for 3,000 beneficiaries.
- Dh4 million for medical treatment support.
- Dh3 million for debt relief.
- Dh1 million for housing-related assistance.
- Mobile iftar outreach programs in several countries through international aid efforts.
With these distributions, SCI expects the campaign to reach more than two million beneficiaries during this Ramadan season.
New digital donation app
A highlight of the campaign launch was the unveiling of a new smart digital application available on both the Apple Store and Google Play. The app is part of SCI’s broader digital transformation initiative to make donation processes easier and more accessible for contributors.The application has been developed in-house by the charity’s digital team and includes advanced features such as an AI-powered smart assistant named “Ahmed” designed to simplify the donation experience and help users quickly choose categories of giving.According to SCI board member Saeed Ghanem Al Suwaidi, the app’s design focuses on user friendliness and saving time for donors by enabling them to complete their charitable contributions in just a few steps. He also called on the public to download the app and join the campaign in supporting SCI’s various initiatives. The launch of Jood 2026 comes at a time when Ramadan initiatives are taking centre stage across the UAE, reflecting the emirates’ commitment to community support and global humanitarian outreach. Beyond Sharjah Charity’s efforts, other major Ramadan campaigns, such as the UAE Food Bank’s ‘United in Giving’ initiative, which delivered meals to millions last year, show how widespread and coordinated charity work has become during the holy month.
