Tesla’s European market share contracted in 2025, with significant registration drops in France, Sweden, Portugal, Spain, and Belgium.Tesla registrations fell in some European markets in December, as the US automaker’s market share in the region shrank in 2025, but they hit record levels in Norway, which has been at the forefront of EV adoption. Sales of Elon Musk’s EV brand have slowed in Europe since late 2024 as competition has intensified, its lineup has aged and Musk’s praise of European right-wing political figures has drawn public protests.
Drop in fourth-quarter delivery numbers
The brand also reported a sharper-than-expected drop in global fourth-quarter delivery numbers on Friday, sending shares down 1.5 per cent around 1730 GMT. Despite the launch of cheaper versions of Tesla’s Model Y and Model 3 across Europe, its business has not yet recovered. In France, Europe’s third-biggest car market after Germany and Britain, Tesla registrations – a proxy for sales – slumped 66 per cent last month to 1,942 vehicles, data from French car body PFA showed on Thursday. Registrations fell 37 per cent in France in 2025 as a whole. In Sweden, Tesla registrations fell 71 per cent to 821 vehicles in December, leading to a 70 per cent drop in 2025, according to Mobility Sweden. They also dropped in Portugal, Spain and Belgium, by 13 per cent to 1,207 cars, 44 per cent to 1,794 and 28 per cent to 1,084 respectively, official data showed. For 2025 as a whole, sales fell 22 per cent in Portugal, 4 per cent in Spain and 53 per cent in Belgium.
Tesla registrations in Italy and Switzerland were up 85 per cent to 2,519 cars and 76 per cent to 1,570 in December, respectively, but fell 18 per cent and 28 per cent overall in 2025.
Nearly all Norwegian new cars are electric
In Norway, Tesla registrations jumped 89 per cent in December from a year earlier to 5,679 vehicles, registration data showed. The brand had a market share of over 19 per cent in the country in 2025, setting a new annual sales record and benefiting from almost all of Norway’s new car sales being electric. Up to November, Tesla’s market share across Europe, Britain and the European Free Trade Association was down to 1.7 per cent from 2.4 per cent in the same period of 2024, even as total battery-electric sales reached 18.8 per cent of the market, European auto lobby ACEA said.
The ACEA will release full-year sales data for Europe later in January. In the eight countries that reported on Friday, together accounting for over half of Tesla’s market in Europe, registrations dropped in total by around 25 per cent in 2025.
