Although the company has not finalised the exact extent of price increases for each quarter, Iyer said they could be in the range of around 2 per cent per quarter.Mercedes-Benz India is considering quarterly price hikes in the next calendar year to mitigate the impact of the rupee’s sharp depreciation against the euro, Managing Director and Chief Executive Officer Santosh Iyer told PTI.
The luxury carmaker has already announced a price increase of up to 2 per cent across its model range effective January 1, 2026. The move follows sustained foreign exchange pressures, with the euro-rupee exchange rate remaining above the ₹100 mark through 2025, significantly higher than historical levels.
“We are considering price hikes every quarter next year, and that is because of rupee devaluation to the euro,” Iyer told PTI on the sidelines of the launch of the FICCI Mercedes-Benz Bharat Innovation business ideas challenge programme.
He pointed out that around 18 months ago, the exchange rate stood at about ₹89 to a euro, compared with nearly ₹104–105 currently. “That is more than 15–18 per cent of depreciation,” he said.
While the January price revision has already been announced, Iyer indicated that further increases may follow through 2026 to offset the cumulative impact of forex movements. “There is more than a 10–15 per cent gap between the impact of rupee depreciation and the price hike. So we are spreading it, otherwise demand may also get affected,” he added.
Although the company has not finalised the exact extent of price increases for each quarter, Iyer said they could be in the range of around 2 per cent per quarter.
