Patanjali says that under the leadership of yoga guru Baba Ramdev, the Ayurvedic company is not only known for its natural products but also plays a major role in the success of Indian athletes and teams. Through financial help, technical support, and natural nutrition, Patanjali has given players new strength. At a time when India is advancing in its medal hunt at the Olympics and Asian Games, Patanjali’s contribution cannot be overlooked.
Sponsorships And Support For Athletes
Patanjali stated, “The company has sponsored Indian teams in national and international tournaments, which gave young players better resources and guidance. Patanjali’s biggest strength is its Ayurvedic products, which boost the fitness and recovery of athletes. Sports nutrition products made from these natural ingredients enhance energy, stamina, and muscle strength. This helps players recover quickly from injuries and stay away from fatigue.”
Partnership With Hockey Team And Traditional Sports
Patanjali said, “Take the partnership with the Indian hockey team for example. The company provided financial assistance and Ayurvedic products to the team, which improved players’ performance. This partnership not only increases national pride but also breathes new life into hockey. Similarly, by sponsoring wrestling events, Patanjali has promoted traditional sports, where young wrestlers are shining on the global stage with indigenous energy.”
Strengthening Sports Infrastructure
Patanjali claims, “The company has also contributed to strengthening sports infrastructure. By becoming the title sponsor of the Uttarakhand Premier League (UPL), the company boosted regional development of cricket. This gave local talent an opportunity and future stars emerged. Apart from this, the company organizes training programs and practice sessions for young sports enthusiasts. These initiatives reach rural areas, where due to lack of resources children used to quit sports. Patanjali’s focus is on indigenous values, which strengthens ‘Make in India.’ By investing in sports development, the company has given new direction to the entire ecosystem.”
Indian Athletes Shine On The International Stage
Patanjali said, “In recent years, Indian athletes have performed brilliantly at the international level. Whether it is Olympic qualification in hockey or a World Championship medal in wrestling, Patanjali’s support has given players mental and physical strength. Experts say that the use of natural products prevents the risks of modern doping, which provides long-term benefits. Patanjali is not just a sponsor but works like a partner, standing with athletes throughout their journey.”
