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Sara Tendulkar joins Australia Tourism’s Come and Say G’Day campaign, inspiring Indian travellers with adventure, culture, and mindful travel.
Australia is where familiarity meets discovery — a place that feels like home yet fills you with wonder,” says Sara Tendulkar.
Sara Tendulkar, daughter of cricketing legend Sachin Tendulkar, is stepping onto the world stage in her own right. The 27-year-old has been announced as the new brand ambassador for Australia’s international tourism campaign Come and Say G’Day, a two-year global initiative reportedly worth USD 130 million. The campaign, which first launched in 2022 with its animated mascot Ruby the Roo, will now roll out fresh creatives across key markets including China, India, Japan, and the UK before the end of the year.
Joining an impressive roster that includes UK food writer Nigella Lawson, wildlife conservationist Robert Irwin, Chinese actor Yosh Yu, Japanese comedian Abareru-kun, and Australian actor Thomas Weatherall, Sara’s presence is designed to draw Indian travellers — particularly young audiences — to the land Down Under.
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In an exclusive conversation, Sara shared how she sees her role and what makes Australia such an irresistible destination for Indians.
On what will resonate with Indian travellers
“Australia’s warmth and welcoming spirit will feel instantly familiar,” she said. “The multicultural food and thriving coffee culture in cities like Melbourne and Sydney bring comfort, while the vast landscapes, unique wildlife, and outdoor lifestyle add a sense of wonder. And of course, the shared love for cricket connects us deeply — you’ll always find someone talking about it in Australia, which makes Indians feel at home.”
On inspiring sustainable travel
Sara also hopes to use her platform to highlight conscious ways of exploring the country. “Being an ambassador is about encouraging people to travel more mindfully. Australia has so many experiences rooted in nature, Indigenous culture, and local communities, and I’d love to inspire travellers to explore these in a way that supports sustainability. It’s about going beyond sightseeing to create meaningful, lasting connections with a place.”
Adventure or laid-back living?
When asked which side of Australia’s character appeals more to her, Sara admits she’s drawn to both. “There’s an undeniable thrill in adventure, whether it’s snorkelling in the Great Barrier Reef or exploring the Outback. But I equally enjoy the calm of Australia’s beaches, local markets, and café culture. The beauty of Australia is that you don’t have to choose; you can live both experiences in one trip.”
Balancing familiarity with discovery
Indian travellers often seek comfort alongside cultural discovery, and Sara believes Australia offers exactly that. “Cities like Sydney and Melbourne are a perfect balance, you can sip world-class coffee while also discovering Indigenous history through walking tours and cultural centers. Coastal escapes like the Great Ocean Road bring laid-back luxury, while foodies can indulge in local tastings across many regions. Australia proves you don’t have to give up comfort to discover something new.”
On using digital storytelling to inspire travel
With her strong social media presence, Sara intends to make Australia aspirational yet accessible. “I believe in sharing travel as I experience it authentically. Through photos, short videos, and personal stories, I want to show that Australia isn’t just aspirational, it’s achievable. By mixing beautiful visuals with practical tips, I hope to inspire my audience to see Australia not as a faraway dream but as their next real journey to create the best holiday memories.”
As Come and Say G’Day goes live globally, Sara Tendulkar is carving her own path from cricketing royalty’s daughter to a global voice for travel. Her fresh perspective, digital influence, and ability to bridge cultures might just be the spark that inspires more Indians to pack their bags and discover Australia.
About the Author
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
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Author: News18
