How Indian And Global Brands Are Redefining Fashion Runways

Last Updated:September 24, 2025, 17:19 IST

Indian and global brands are reshaping runways with heritage, innovation, and immersive storytelling.

Janhvi Kapoor opened the NEXA x AFEW Rahul Mishra’s showcase at Lakmē Fashion Week x FDCI.

Fashion runways have evolved far beyond simply showcasing seasonal collections, they have become immersive cultural experiences that blend creativity, identity, and storytelling. Around the world, brands are breaking away from traditional formats to create showcases that reflect the changing values and lifestyles of modern consumers.

In India, homegrown labels are at the forefront of this transformation. Designers and brands are infusing the runway with narratives rooted in heritage, craftsmanship, and sustainability while appealing to a global audience. The Indian runway has become a canvas where tradition meets innovation: handcrafted textiles, artisanal leatherwork, and contemporary design converge to tell unique brand stories. Globally, the emphasis has shifted toward inclusivity, digital integration, and experiential storytelling. Today, the focus is not only on the product but also on the emotions, values, and experiences that a brand represents.

“Fashion runways today are crossing borders, reflecting a more global and connected vision of style. International and Indian brands alike are shaping this landscape by merging classic tailoring with contemporary design and innovation. The runway has become a space where luxury, sustainability, and individuality coexist, giving voice to new expressions of modern living. For menswear especially, it signals a shift towards versatility and elegance that speaks to discerning customers across cultures.” says Prem Dewan, Retail Head, OSL Luxury Collections.

For brands, this evolution presents an opportunity to showcase their craftsmanship on global platforms. By combining timeless design with contemporary appeal, brands are carving out their own space in the luxury fashion narrative. The redefined runway has become a stage where Indian artistry is celebrated alongside international creativity, making fashion truly borderless.

“Runways today are more than just about clothes or accessories—they have become a way to tell stories. For us at Brune & Bareskin, it’s about proudly showcasing Indian craftsmanship in a way that also connects with global style. Every piece we make has a part of our heritage in it, and the runway gives us a chance to share that with people. This new way of looking at fashion is helping homegrown brands like ours find their place alongside global names’’. says Tabby Bhatia, Founder and CEO, Brune & Bareskin.

As the industry continues to evolve, runways are no longer just about trends—they are platforms for creativity, cultural expression, and global dialogue. Indian brands, alongside their international counterparts, are proving that fashion can be both a personal statement and a shared experience, bridging tradition and modernity in ways that resonate with audiences worldwide.

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Swati Chaturvedi

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More

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Author: News18