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From smart home tech to ergonomic furniture, versatile fashion, wellness innovations, Indian lifestyle brands are elevating Festive 2025 with personalized, aspirational experiences
Indian consumers explore festive collections, from smart tech and home comfort to fashion and wellness, as brands gear up for the 2025 festive season.
As India gears up for the 2025 festive season, a clear trend is emerging: consumers are seeking experiences, personalization, and quality alongside traditional gifting. From fashion and home essentials to technology and wellness, brands are strategically aligning themselves to meet the evolving expectations of a more discerning shopper.
Travel and Accessories: Aspirational Yet Accessible
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Anuj Sawhney, Managing Director of Swiss Military, highlights the dual drivers of festive demand, “We are optimistic that this festive season will outperform last year, supported by a stronger demand outlook, favourable economic indicators, and the dual tailwinds of Diwali and the upcoming wedding season. Our focus remains sharply on travel gear, which we expect to drive demand through Diwali gifting, festive and year-end holiday travel.”
Swiss Military’s ultra-premium Black Gold Festive Collection, which includes trolley bags, laptop backpacks, sling bags, and travel essentials, is positioned to combine style with functionality. Coupled with the brand’s ‘Swiss Festive Sale’ and marketplace participation, Sawhney notes, “GST rationalization simplifying the 5% and 18% slabs is a timely catalyst that directly strengthens Swiss Military’s positioning strategy. By making premium products more accessible, it opens new opportunities for brands to cater to evolving aspirations, especially in Tier II and III markets.”
Technology and Smart Living: Connected Homes, Enhanced Experiences
The festive season is also witnessing an unprecedented adoption of technology in everyday life. Aloke Bajpai, Group CEO of ixigo, reports, “Advance flight bookings for the festive season in October have already surpassed last year’s trends, with bookings to major metros recording over 100% YoY growth. We are also gearing up for festive sales across flights, hotels and buses, including attractive offers and discounts to travellers.”
Home entertainment is witnessing similar growth. Pankaj Rana, CEO of Hisense India, emphasizes, “With OTT platforms making television a shared experience again, demand for premium smart TVs has surged, particularly larger screens with immersive formats like Mini LED. Alongside this, energy-efficient appliances that deliver long-term value are gaining traction. The season will further accelerate this momentum, as shoppers look for meaningful upgrades that blend innovation, design, and affordability.”
Cellecor’s Ravi Agarwal echoes this sentiment, “Consumers are increasingly embracing technology that blends seamlessly into their lives while bringing joy and togetherness. The recent GST reforms will further drive affordability, and we are witnessing high demand from Tier II and Tier III cities, where aspirational families are upgrading to smarter, value-driven products.”
Hammer Lifestyle is also tapping into tech-driven gifting trends. Founder Rohit Nandwani shares, “We are offering curated combo deals that combine our smartwatches and true wireless earbuds, providing value and versatility for our customers. Our focus includes personalized experiences and seamless online-to-offline journeys, ensuring our products resonate with the aspirations of modern consumers this festive season.”
Home and Comfort: Premium, Personalized, and Ergonomic
For consumers spending more time at home, comfort is a growing priority. Ullas Vijay, CMO of Duroflex Group, observes, “The festive season has always been a time when families invest in creating better and more comfortable homes. Consumers are opting for premium and ergonomic products ranging from motion recliners to mattresses that elevate their lifestyle.”
Duroflex’s product innovations, including the Duropedic Back Magic mattress and Duroflex Wave Plus smart adjustable bed, combine technology, wellness, and luxury. Vijay adds, “Our new range of ergonomic sofas under the Duroflex Opera range offers ergonomic head tilt, high arm rest and back support in combination with over 200 types of fabrics and colours customized to suit home interiors.”
Fashion and Lifestyle: Functionality Meets Festivity
Retailers like UNIQLO are noticing increased demand for versatile and functional fashion. Nidhi Rastogi, Marketing Director, UNIQLO India, notes, “Consumers are focusing on versatile clothing that combines functionality and fashion. Categories such as shirts, denim, and outerwear continue to do well, and with the onset of winter, we are seeing growing demand for knitwear. Families are increasingly exploring kids’ and baby collections.”
Ample Group, led by CMO Neha Jindal, is emphasizing personalization and storytelling, “Through regional campaigns, vernacular content, and collaborations with local creators, we’re ensuring festive moments feel inclusive and culturally relevant. Omnichannel experiences are equally critical, consumers may discover a product online, explore it in-store, and purchase it where it’s most convenient,” she says.
Beauty and Wellness: Tradition, Innovation, and Responsibility
Edyta Kurek, Senior Vice President, Oriflame India and Indonesia, identifies another layer of festive consumption, “Key trends include a strong preference for skincare that focuses on deep hydration and healthy glowing skin. Sustainability will continue to be critical, with growing demand for clean, natural ingredient-based products and eco-friendly packaging. Personalization will also be a major theme, with beauty solutions tailored to individual skin types, tones, and concerns.”
Kurek further emphasizes that fragrance and long-lasting makeup will play a crucial role in celebrations, while wellness extends beyond beauty products to holistic self-care rituals combining nutrition, relaxation, and mindfulness.
Looking Ahead: Aspirations, Experiences, and Celebration
Across categories, a common theme is clear: Indian consumers are seeking meaningful, elevated, and personalized experiences rather than mere transactional purchases. Whether it’s travel, home living, fashion, technology, or beauty, the festive season is becoming a showcase of aspirational lifestyles aligned with convenience, innovation, and thoughtful design.
As brands prepare for festive 2025, the integration of omnichannel strategies, curated experiences, and aspirational yet accessible products suggests a consumer-first approach, one that celebrates not just gifting, but living the festival in style, comfort, and wellness.
About the Author
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
September 30, 2025, 18:39 IST
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