Pull & Bear brings Matisse’s iconic style to life in capsule collection

The Mediterranean, which runs between France and Spain, is the link that Iberian retailer Pull & Bear has chosen to present its new capsule collection, revisiting the graphic universe of Matisse. The painter, who enlivened the art scene in the first half of the 20th century, sees his visual language reinterpreted in a summer collection of garments featuring cobalt blue and organic shapes.

The Inditex group’s young fashion chain shot the campaign highlighting this product range in Nice, where the artist spent several years and where he died in 1954. The wardrobe blends casual and streetwear shapes (sweatshirts, barrel pants, overshirts, Bermuda shorts, oversized T-shirts, caps, etc.) with works that made the artist famous, such as his “Blue Nude,” or his leaf and dove shapes made from cut paper.

Pull & Bear included beach towels, phone cases and bandanas in the accessories lineup, with prices ranging from €13 to €46. The brand launched the mini-collection last week at the Carrières des Lumières in Les Baux-de-Provence, hosting several influencers at the event.

On the brand’s website, product information sheets state that this fashion capsule has been produced “under license,” presumably with the agreement of Henri Matisse’s heirs. More recently, the artist’s motifs have appeared on Ladurée macarons. However, since January 1, 2025, the painter’s works can be freely reproduced, as they fell into the public domain seventy years after his death.

Founded in 1991, Pull & Bear operates a network of 800 stores worldwide (including some 50 branches in France), and generated sales of €2.469 billion in fiscal 2024, up 4.6% on the previous year.