United Colors of Benetton partners with Stranger Things to launch collaborative collection in India

United Colors of Benetton has partnered with the fifth and final season of television series Stranger Things to launch a collaborative collection for men, women, and children in the Indian market.
 

 
The casual wear collection was developed in close collaboration with Stranger Things’ costume designer Amy Parris and was inspired by Benetton’s own style archive, the brand announced in a press release. Some of the looks in the collection are reinterpreted 1980s archive pieces from Benetton, which have already featured the new series of Stranger Things, while others have been created in continuity with the original outfits.
 
“The connection between Benetton and Stranger Things came about almost by chance, at a vintage market in Los Angeles where I was looking for authentic ’80s pieces for the fourth season and where I repeatedly came across original United Colors of Benetton garments from that period,” said Parris in a press release. “Among them was a sweatshirt with the logo and the classic horizontal stripes, which was chosen for one of the characters and marked the first true encounter between the brand and Stranger Things. That intuition later led us to involve Benetton in creating the outfits of some of the fifth season’s protagonists, giving rise to a collaboration that unites the historical heritage of the brand with the aesthetics of the series.”

The ‘Stranger Colors of Benetton’ collection is accompanied by a campaign which mixes an ode to Benetton’s 1980s adverts with the world of Stranger Things. The selection of short- and long-sleeved T-shirts, sweatshirts, and knitwear has launched at Benetton’s stores and online in India with a second drop planned for February 2026.