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Serapian unveils bold S/S 2026 collection and expands in Japan

Translated by
Nazia BIBI KEENOO

Published
September 29, 2025

Set against the refined backdrop of its Milanese headquarters, Villa Mozart, Serapian unveiled its Spring/Summer 2026 collection, “Sunrise of Mestieri d’Arte,” during Milan Fashion Week. The presentation marked the second chapter of its ongoing collaboration with British designer Bethan Laura Wood — a partnership that first debuted last April at Salone del Mobile.

Serapian, S/S 2026
Serapian, S/S 2026 – FNW/LG

With this new collection, Wood weaves her signature color harmonies with Serapian’s artisanal savoir-faire, emphasizing materiality, innovation, and emotive storytelling. She reimagines the Secret, Mini Secret, and Anì bags in a palette dominated by azure, pink, off-white, and ice — blended into a chiaroscuro inspired by the Japanese Bokashi printing technique. Each piece highlights the versatility of the maison’s Mosaico technique. The collection also includes a pink-and-white shoulder strap designed to elevate Serapian bags, as well as a unisex travel bag in olive green and brown.

“We are in a phase of expansion, driven by the fact that today’s clients increasingly seek exceptional craftsmanship, design, and the quality of the handmade. They want to return to the roots of luxury and craftsmanship — to what is authentic and rare,” said Maxime Bohé, CEO of Serapian, in a statement to FashionNetwork.com. “This is why, for example, we are performing particularly well in Japan, a highly discerning market when it comes to craftsmanship, with a strong culture of research. Last June, we opened our first Japanese flagship, Villa Serapian, in Tokyo. We are also present in four department stores in the capital, as well as in Osaka and Sapporo.”

Serapian, S/S 2026
Serapian, S/S 2026 – LG

“What’s really important for us is finding locations that double as experiential spaces — like Villa Mozart — where we can offer our bespoke services. These have been particularly successful with Italian, American, Japanese, and Middle Eastern clients,” the CEO added. “These are people who already have everything and are looking for truly rare and unique pieces. E-commerce is also growing steadily, particularly around Mosaico, which represents the maison’s identity. We also have new mono-brand openings in the pipeline, but we cannot reveal the details yet.”

Returning to the Spring/Summer 2026 collection, one of the new arrivals is the Maro bag, distinguished by a strip of knotted nappa on each side. It will be available in four styles: maxi tote, medium tote, mini handbag, and crossbody.

Color and light take center stage this season, with new shades such as indigo, aqua, blush, sand, and antique rose complementing the brand’s classics. New Mosaico developments include Ribbon, featuring a three-dimensional texture created by interlacing cotton ribbons, and the Microchain series, which adds luminosity to the maison’s creations with delicate metal chains.

Serapian, S/S 2026
Serapian, S/S 2026 – FNW/LG

The classic Secret bag has been reinterpreted using new artisanal techniques, including Mosaico Crochet, featuring a raffia motif, and Raffia Denim, which blends both materials. The Chiaroscuro Canvas series also includes, for the first time, a matching beach towel.

For men, the Stepan collection is now available in a new iteration, featuring asphalt cotton canvas with Cachemire leather accents in off-white, beige, and leaf green. A full-leather version in an intense green also debuts this season.

The collection is presented alongside some of Bethan Laura Wood’s most iconic works, with a scenography inspired by nature seen under the microscope. For the occasion, Wood created a modular system resembling scientific models and molecular structures, which serve as pedestals for the bags. Developed in collaboration with Barbini Specchi of Murano and glass artisan Pietro Viero, these structures will later be used in Serapian boutiques around the world.

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