Reformation + Camille Rowe: a French-American collection to celebrate the label’s first Paris store

Paris it gal Camille Rowe has linked up with Los Angeles based fashion label Reformation to create a capsule collection, debuting in time to celebrate the opening of the brand’s first store in the French capital.

Reformation will open its first French boutique in early November at 20 Rue des Francs-Bourgeois in Paris. To celebrate its arrival in the country, the label called on French-American Rowe to design a 20-piece sensual and sophisticated capsule collection. Titled ‘Reformation + Camille Rowe,’ it will be available in limited edition, online and in stores,  from October 20.
 
Model and actress Camille was born to an American mother and a French father. Growing up influenced by both cultures, she now lives in Los Angeles, but has spent much of her life between New York and Paris. 

Rowe has built her career since the age of 18, from modelling (working with Chloé, Gucci, and Dior, among others) to acting, with recent appearances in Sous Emprise (2022) and Un Mariage sans Fin (2025).
 
Since its creation in 2009, Reformation, nicknamed ‘Ref,’ has become a major success, thanks to its eco-conscious and accessible approach, which has helped it find its audience. Blending contemporary design with high quality materials and flattering silhouettes, the brand empowers women to stay elegant without ever fading into the background.
 
For this second capsule collaboration between the brand and Camille, the goal is to combine French “je-ne-sais-quoi” with American boldness. The new wardrobe features dresses, lingerie-inspired pieces, and the “perfect” bag, designed to transition effortlessly from daily life to glamorous soirées. 
 
Available online and in all Reformation stores starting October 20, as well as in the upcoming Paris boutique from its opening in early November, the collection includes 20 limited-edition pieces. Sizes will range from XS to XL (and above for some pieces), priced from €98 to €548.